How We Engage

Consultative Business Development

Unique, measurable opportunities that partner up companies in a way that extends beyond traditional and transactional sponsorships

& Analytics

Next generation valuation tools that quantify the revenue potential and real market value of partnerships

IP & Asset Creation

Original, revenue-generating marketing and sales solutions that connect partners and amplify brand currency

Creative Solutions

Studio model to execute the end-to-end vision for every project through the roles of Designer, Producer, Artist and Editor

our company

About Innovative Partnerships Group


Creating long-term business partnerships is our pursuit. We are relationship-minded and technologically advanced. IPG360 brings together professional sports, prestige properties, and global brands to create something big.

Deep expertise in Naming Rights, Founding Partnerships and Sponsorships drive IPG360 solutions for sports and entertainment districts, smart cities, and other public private partnerships.


A New Approach

To Naming Rights, B2B Partnerships, Founding Partnerships

our Testimonials

A proven track record
from our executives


Joe Januszewski

Executive Vice President Texas Rangers Baseball Club

"Jeff is the consummate professional. He attacks business challenges with a diplomacy and creativity that brings people together and delivers high performance results."


Seth Klugherz

Director of Marketing - Goodyear, Kelly, Dunlop

“Jeff helped Goodyear extend our “Blimpworthy” campaign in Football with a digital strategy that built upon our national marketing platform. We pushed Jeff and the HOF to come up with new IP and assets and they delivered beyond our expectations. “


Kevin Chou

Kabam CEO and Founder

"With the efforts of Jeff Marks' team, we created a “global showroom” that went beyond marketing and sales. This became the beacon for attracting top talent at U.C. Berkeley and helped scale digital programs by using the stadium naming rights as a unique new asset and touchpoint."


Roger Greenberg

Executive Chairman, The Minto Group

“Our ownership group trusted Jeff to help us maximize revenue for our new sports and entertainment district at Lansdowne Park because we needed a non-traditional approach to naming rights. We wanted to do something unique and different with our multi-venue project. We accomplished just that with TD Place."

our team

Meet Innovative Partnerships Group

contact us

Innovative Partnerships Group




11100 Santa Monica Blvd, Ste 850

Los Angeles, CA 90025