PRESS & NEWS

Circuit of the Americas boosts marketing efforts with new hires

By Terry Lefton | Sports Business Journal The Circuit of the Americas track and development in Austin, Texas, has overhauled its sponsorships model after bringing on a new COO and CRO and hiring agencies IdeaQuest and Innovative Partnerships Grou...

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U.S.A. Triathlon Embraces CBD

The New York Times By Matthew Futterman | Oct. 20, 2019 The national governing body for triathlon will become the first organization of its type to sign a deal with a company that sells products containing cannabidiol. The sports industry’s em...

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Calgary Cavalry win first Canadian Premier League spring title

The Calgary Cavalry are the first Canadian Premier League spring season champions. Dominique Malonga and Julian Buscher both scored in the first half as the Cavalry beat York9 FC 2-0 on Wednesday to clinch the title with two matches remaining in t...

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Long Beach to host 2019 Toyota USA Triathlon Paratriathlon National Championships in start to 2028 Olympic buildup

The 2019 Toyota USA Triathlon Paratriathlon National Championships will take place in Long Beach, USA Triathlon announced on Thursday, Jan. 24. The event, which will be part of the inaugural Legacy Triathlon, will be held on July 20 at Los Alamito...

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Huston triumphs in men’s event at World Skate SLS World Tour in London

Huston, who clinched the world title at this year's World Championship in Rio de Janeiro, scored 36.7 points at Copper Box Arena on Queen Elizabeth Olympic Park. The American's run yielded 0.8 points more than second-place Gustavo Ribeiro of Portu...

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ALBUM REVIEW: ‘Kind Heaven’ by Perry Farrell

By thesoundboardreviews If a list was to be drawn up of rock icons for whom there’d be genuine faith to deliver on a late-period solo album, it’d be scant but Perry Farrell would undoubtedly be among it. Ignoring the fact that the last Jane’...

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Canadian Premier League reveals inaugural 2019 kits

TORONTO – Today, the Canadian Premier League (CPL) and official league kit provider, Macron, a leader in the international teamwear market, unveils the inaugural season custom-designed playing kits for the Canadian Premier League seven founding clu...

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The Future of Entertainment and Retail

Kind Heaven, a next-generation immersive experience coming to Las Vegas, is unlike anything the world has ever seen. Kind Heaven and its stakeholders including Immersive Artistry and Caesars Entertainment activated the IPG360 Studio Model to help max...

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Unlocking Value: Building a Top-Tier NGB

IPG360 helped elevate USA Triathlon to one of the most prestigious organizations within the USOC, facilitating multiple record-breaking partnerships along the way. IPG360 focused on the strength of USA Triathlon’s audience and its nature of mobilit...

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COTA: Expanding Beyond the Track

How do you take a three-and-a-half mile stretch of road and turn its surroundings into a city built on sports and entertainment, immersed with the newest technologies? Circuit of the Americas, the only venue in America that hosts a Formula 1 race, wa...

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Game Changing Partnership Valuation Software

Innovative Partnerships Group’s “IPG360 Valua+or” is a state-of-the-art, proprietary platform developed by world-renowned experts in the field of marketing analytics, behavioral psychology and sponsorship and naming rights that allows us to cre...

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A New Office and New Faces

It was a busy summer for the Innovative Partnerships Group. In July, we QUADRUPLED our square footage moving into our new digs. The Westwood Gateway Towers lie on the corner of Sepulveda and Santa Monica Blvd. offering a pristine view of the snow-cap...

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Maximizing Revenue And Building Long-Term Partnerships!

Innovative Partnerships Group (IPG360) executes prestige business partnerships between sports and entertainment properties and brands through our innovative studio model, which consists of four innovation centers:

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Company Highlights

Innovative Partnerships Group had an incredible 2018, gaining new clients, bringing in new partnerships and hiring new employees! Check out some highlights of what our incredible team has been up to: Read More

The most marketable female athletes 2018

It has been well documented that female athletes in general have been afforded lower salaries and less lucrative sponsorships. This can be attributed to lower TV viewership and lack of prime time coverage than their male counterparts in their respect...

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CPL schedule: Key dates, rivalries and more

by CANPL.CA STAFF The 2019 Canadian Premier League schedule is finally here. The inaugural season of Canada’s new tier-one soccer league sees seven founding clubs square off over two distinct halves to crown winners that will advance to the 2...

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Austin Bold FC Unveils Inaugural Jersey and Announces Partnership with Ascension Seton

by Austin Bold FC Communications AUSTIN, Texas — During the Kit Reveal this morning, Austin Bold FC announced a multi-year partnership with Ascension Seton, who will serve as the official jersey sponsor and sports medicine prov...

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Canadian Soccer Business announces landmark 10-year media deal with MEDIAPRO

by CANPL.CA STAFF Canadian Soccer Business (CSB) is pleased to announce a ten-year “Official Media Partnership” with MEDIAPRO, one of the largest global soccer rights holders and content creators in the world, with 56 offices on four continent...

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‘More than a game’: CPL, Volkswagen fuelling soccer passion with historic partnership

by CANPL.CA STAFF The Canadian Premier League’s ambition is its biggest allure. While its mantra — “For Canadians, By Canadians” — is painted prominently in offices and atop league letterheads, the CPL’s intention is often relegated...

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Canada Soccer ushers in new era with Nike

from CanadaSoccer.com Canada Soccer is pleased to announce Nike will become the official footwear, apparel and equipment supplier for Canada Soccer and its Men’s and Women’s National Teams at every level starting in January 2019. "This wa...

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Canadian Premier League acquires League1 Ontario

by John Molinaro - In a move that could have major and long-term implications on player development in this country, the soon-to-be-launched Canadian Premier League announced Wednesday that it has acquired League1 Ontario. The purchase means th...

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LONG-TERM RESERVATION: HOTELPLANNER TO SERVE AS USA TRIATHLON’S OFFICIAL BOOKING PARTNER THROUGH 2022

COLORADO SPRINGS, Colo. — USA Triathlon today announced a new partnership with HotelPlanner, a leading online provider of group hotel bookings and individual hotel stays worldwide, as the organization’s Official Booking Partner through 2022. ...

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The Canadian Premier League is building buzz

By Nicholas MendolaOct 19, 2018, 10:31 PM EST canpl.ca Maybe he’s just new on the job, but a conversation with Canadian Premier League commissioner David Clanachan is like an imperial stout from one of Ontario’s many breweries: It gets you bu...

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Macron to become kit provider for the Canadian Premier League

The Canadian Premier League has signed a long-term deal with Macron, a leader in the international teamwear market. This partnership, negotiated by Canadian Soccer Business (CSB) on behalf of the CPL, will make Macron the official league kit ...

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The Last Word: Perry Farrell on Being an Uncool Dad and Why He’ll Never Give Up on Lollapalooza

JUNE 12, 2018 The Jane's Addiction frontman also talks business, spirituality and the birth of alternative rock. It's always pleasantly disconcerting to watch a bohemian legend settle into domesticity – even ...

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Former Liverpool CEO Ayre hired by MLS’ Nashville team

PUBLISHED 2:01 P.M. ET MAY 21, 2018 | UPDATED 4:38 P.M. ET MAY 21, 2018 NASHVILLE, Tenn. (AP) — Former Liverpool chief executive Ian Ayre believes he found the right fit with the chance to build Major League So...

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National Champions Crowned at USA Triathlon Clydesdale & Athena National Championships

BY USA TRIATHLON | JUNE 11, 2018, 3:06 P.M. (ET) GRAND RAPIDS, Mich. — Seventeen age-group triathletes earned national titles on Sunday at the USA Triathlon Clydesdale and Athena National Championships, held in conjunction with the...

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FC Edmonton officially joins Canadian Premier League

Caley Ramsay, Online Supervisor / Global News, June 8, 2018 11:16 pm Professional men’s soccer will return to Edmonton next year, with FC Edmonton officially joining the newly developed Canadian Premier League. The offic...

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Winnipeg entry in Canadian Premier League to be called Valour FC

Canadian Press June 6, 2018, 4:20 PM WINNIPEG — Honouring its history, the Winnipeg entry in the new Canadian Premier League will be called Valour FC. The name is a homage to three Winnipeg men — Frederick William Hall...

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Let the Commissioner of Canada’s New Soccer League Sell You on It

Last May, when the Canadian Premier League's existence had only just been confirmed, I sent a speculative missive out into the soccer universe a list of do's and don'ts that I hoped the league would follow when it eventually launched. Now, there's...

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Portland Timbers announce extension of jersey sponsorship partnership with Alaska Airlines

Craig Mitchelldyer / Timbers.com The Portland Timbers announced Monday they have renewed their jersey sponsorship with Alaska Airlines. As part of the multiyear partnership, the Northwest airline’s wordmark will continue to be prominen...

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Legacy Triathlon will make its Long Beach debut in 2019

May 22, 2018 Staff Report - Long Beach Press Telegram LONG BEACH — USA Triathlon, in partnership with the City of Long Beach, announced plans for the Legacy Triathlon on Tuesday. The event will make its debut July 20, 2019 at Alam...

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USA Triathlon Unveils Legacy Triathlon To Be Held Annually in Long Beach

LONG BEACH, Calif. — USA Triathlon, in partnership with the City of Long Beach, today announced plans for the Legacy Triathlon — a new event to be held in Long Beach, California, starting July 20, 2019. The race will be held at A...

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Halifax Canadian Premier League team to be called the HFX Wanderers

Canadian Press May 25, 2018, 4:29 PM Halifax’s entry in the new Canadian Premier League will be called the HFX Wanderers. The team’s colours, motto and name — which is spoken as Halifax Wanderers — were revealed Fr...

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Calgary’s Canadian Premier League soccer team unveiled as Cavalry FC

By Staff The Canadian Press, May 18, 2018 Cavalry FC will be Calgary’s team in the Canadian Premier League next year. Cavalry will play out of the Spruce Meadows equestrian complex known for its annual international show jumping compet...

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Canadian Premier League unveils York 9 FC in ‘soccer hotbed’ York Region

Kurtis W. LarsonMore from Kurtis W. Larson May 10, 2018 5:58 PM EDT TORONTO – The Canadian Premier League isn’t competing with MLS, according to the club’s top brass, but this week’s introduction of York 9 FC – the CPL’s ...

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Johnson Controls Hall of Fame Village Gets New Leadership

Story originally posted on 4/19/18 by Alison Matas/The Canton Repository There’s a new team managing the Johnson Controls Hall of Fame Village project. When the project began, it was a partnership between the Pro Football Hall of Fame ...

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A Mix of ‘Sensuality and Espionage’: Inside Perry Farrell’s $90M Kind Heaven Project

3/14/2018 by Dave Brooks The Jane's Addiction frontman speaks with Billboard about his new immersive entertainment destination set to open in Las Vegas in 2019. Perry Farrell wants you to see the vibrancy of Southeast Asia ...

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Plans for $100M LINQ ‘Kind Heaven’ Project Mushroom in Las Vegas, Strange Bedfellows Join Forces in Caesars Entertainment, Lollapalooza Creator

MARCH 14, 2018 BY KATIE BARLOWE Partnering up to create a new Las Vegas LINQ Promenade “immersive entertainment” vehicle, former Jane’s Addiction frontman and Lollopalooza music festival creator Perry Farrell a...

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