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COTA: Expanding Beyond the Track

How do you take a three-and-a-half mile stretch of road and turn its surroundings into a city built on sports and entertainment, immersed with the newest technologies? Circuit of the Americas, the only venue in America that hosts a Formula 1 race, was a natural fit for Innovative Partnerships Group (IPG360), to help re-package it as the next sports and entertainment smart city. With not just a race track, but a concert venue, soccer stadium and future waterpark and hotel, we are continuously innovating and constructing custom concepts for COTA. In conjunction with our partner, IDEAQUEST, we helped Austin Bold FC, an expansion USL team, close a record setting jersey deal with Ascension Seton! Ascension Seton will serve as the official kit partner and sports medicine provider for Austin Bold FC as part of the multi-year partnership. The partnership will also include Ascension Seton athletic trainers and medical staff to ensure the highest level of care and medical oversight for the Austin Bold FC team. In addition, Ascension Seton will care for the fans at Bold FC games by providing first aid stations and amenities.




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