Craig Mitchelldyer / Timbers.com
The Portland Timbers announced Monday they have renewed their jersey sponsorship with Alaska Airlines.
As part of the multiyear partnership, the Northwest airline’s wordmark will continue to be prominently featured on Timbers game kits and club apparel, and they will continue to serve as the team’s official airline. A Founding Partner of the Timbers, the Alaska Airlines has been the club’s jersey partner since its inaugural 2011 MLS season.
“We are thrilled to be renewing our Alaska Airlines partnership,” president of business operations Mike Golub said in a statement. “The relationship is the epitome of the proverbial ‘win-win’ and we look forward to seeing the Alaska name on our kits in 2015 and beyond.”
As part of the partnership, Alaska Airlines will continue to support the Portland Timbers Community Fund, partnering with the team on several youth-based fitness and educational initiatives. Additionally, Alaska Airlines will donate 25 game-day tickets for home games to underprivileged Portland-area youth as part of the Timbers’ “Tickets for Kids” program.
Alaska Airlines also will be a presenting sponsor for all MLS Timbers youth soccer camps.
“Our commitment to the Rose City and our 2,100 Portland-based Alaska Airlines employees has never been stronger and, as part of that, we’re thrilled to extend our Timbers sponsorship,” said Joe Sprague, senior vice president of communications and external relations at Alaska Airlines. “The Timbers have been fantastic partners and it is truly exciting for us to be a part of the passion created by this team.”
Among the many fan-friendly components of the partnership, Alaska Airlines will also continue its popular program to allow year-round early boarding privileges on its flights originating from Portland International Airport to fans wearing Timbers jerseys. The airline will continue to fly the popular Timbers Jet throughout its route network; the club-themed plane was unveiled in 2011 with a design inspired by two Timbers fans through a paint-the-plane contest.