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The IPG360 Valua+or is a suite of two hyper-intelligent tools providing comprehensive estimates of the financial value of naming rights and sponsorships. Built upon 12 years of media from 2/3 of the Fortune 50, and world-renowned marketing scientists, IPG360 Valua+or is the single most influential valuation system optimizing the right mix of partnership assets.

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Maximizes the long-term revenue potential of a Property’s assets based on industry-specific categories and 18 proprietary value influencers

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Optimizes the partnership assets based on strategic fit to deliver long-term revenue potential for BOTH Brands and Properties

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Client is indexed against a proprietary database of over 1,000 properties.

Provides a valuation of over 25 media and non-media asset classes based on industry, geography, and partnership term.

A valuation system that empowers sales teams with the intelligence and analytics to sell long-term naming rights and sponsorships.

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IPG360 Brand Valua+or optimizes a brand’s marketing media spend based on the analytics of 23 industry categories and 10 media touchpoints.

Provides customized brand fit for over 1,000 sponsorable properties.

Then optimizes that spend based on brand association with a partnering property.

Partnership Intelligence Tools

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Platform Architects

The IPG360 Partnership Intelligence Platform was developed by world renown experts in the field of Marketing Analytics, Behavioral Psychology and industry leaders.

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Jon vein

Co-founder and CEO of MarketShare , a global leader in marketing analytics

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Dr. Dominique Hanssens

World-renowned Marketing Scientist, expert in long-term business performance for the Fortune 500

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Dr. Marnik Dekimpe

Global research Professor and Head of the Marketing Department at Tilburg University

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Jeff Marks

Jeff Marks is a sports business executive with over twenty years of experience working with C-level executives at Fortune 500 companies

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11111 Santa Monica Blvd, Ste 820
Los Angeles, CA 90025

(310) 405-7470

info@ipg360.com

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