The Austin Bold, founded in 2017, is a soccer team that competes in the United Soccer League. Kicking off competition in 2019, the Austin Bold play their home games at Bold Stadium, a soccer-specific stadium to be located adjacent to the Grand Plaza at Circuit of The Americas.
The Austin Bold saw challenges through their small market, start-up stage and joining a second division soccer league.
Through Innovative Partnership Group’s Business Development and Creative Solutions team, the Austin Bold were prepared to land a key partner to help the growth of the organization.
The Austin Bold secured a naming rights partner with local healthcare provider Ascension Seton.