USA Volleyball is one of the largest National Governing Bodies in the US and has enjoyed continued success from all of their national teams on the global stage. USA Volleyball’s diverse disciplines have created a large following of both fans and athletes. From indoor, beach, paravolley and recently added snow volleyball, the national governing body continues to grow annually.
USA Volleyball wanted to better understand the value of their assets and how to monetize these in the marketplace.
With our NGB experience, IPG360 was able to position USA Volleyball with some of the elite NGB’s from a marketing perspective. Initially, a go-to-market E-book was produced by our creative team to tell the USA Volleyball story while showcasing their vast reach and potential to a partner. Then we worked to create new high value assets to use as anchor assets for volleyball in the marketplace.
With the insights and collateral developed by the Valuation & Analytics and Creative Solutions teams, USA Volleyball is poised to enter the market with several tools and a newly focused go-to-market strategy.