OCVIBE + CONCORDIA UNIVERSITY IRVINE
A CASE STUDY

What We Did

Business Development
Sales Representation
Asset Creation
Valuation & Analytics
Digital Outreach
Creative Services

Overview

OCVIBE selected Innovative Partnerships Group as its exclusive Agency of Record to develop a dynamic 100-acre, $4 billion sports and entertainment district in Southern California, surrounding the Honda Center. As part of this initiative, Innovative Partnerships Group was tasked with securing premier founding partners and naming rights sponsors for key venues within OCVIBE.

Challenge

Higher education institutions have traditionally been underrepresented in large-scale naming rights and sponsorship deals. The challenge was to illustrate how a partnership with OCVIBE could provide Concordia University Irvine with a distinctive, long-term platform to enhance its brand visibility, strengthen community engagement, and drive meaningful returns for the university.

Innovation

Through in-depth market analysis and creative strategy sessions, the Innovative Partnerships Group team identified an opportunity for a university to position itself uniquely within OCVIBE. As part of this vision, we developed the concept of an on-site educational center at OCVIBE—creating a dynamic space where learning, collaboration, and community engagement could thrive within the heart of the district. Recognizing the potential for a forward-thinking institution to make a bold statement in California’s competitive higher education landscape, we engaged with Concordia University Irvine. In our discussions, it became clear that this collaboration aligned with Concordia’s commitment to growth, innovation, and community impact, providing a one-of-a-kind platform to connect students, faculty, and industry leaders in a cutting-edge learning environment.

Result

Within just months, Innovative Partnerships Group worked closely with OCVIBE and Concordia University Irvine to develop a landmark partnership that solidifies the university’s presence in one of Southern California’s most exciting new developments. As a result, Concordia University Irvine is now a Founding Partner of OCVIBE, with its name featured in a prominent communal space designed for faculty, students, business leaders, and the greater community to connect and collaborate. Additionally, Concordia University Irvine has been named the Exclusive Education Partner of OCVIBE and the Official Education Partner of the NHL’s Anaheim Ducks—further reinforcing its leadership and commitment to excellence in higher education.
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