In the News

Industry Insights

November 6, 2023
2023 Sponsorship and Naming Rights Survey of Credit Unions: Trends and Best Practices

Innovative Partnerships Group’s team of consultants, data analysts, and marketing scientists have been on the cutting edge of partnership valuation for brands and monitors the trends in the sponsorship industry. We have performed dozens of naming rights and sponsorship valuations, and over the past 12-18 months have had many clients, industry leaders and decision makers […]

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June 1, 2023
Listen: The Best Boss Ever Podcast featuring Jeff Marks and Carl Thomas

How does a boutique sponsorship agency in LA land FC Barcelona as a major client? Listen to Jeff Marks, Founder and CEO of the Innovative Partnerships Group tell the story, and yes, they are exactly what the name implies! Based in Los Angeles, IPG has brand clients, rights holder clients and is one of the leaders in brand, sponsor, client, rights holder integration. Their best know client? FC Barcelona in Spain. Listen Up!

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September 9, 2022
Listen: The Playbook Podcast featuring Jeff Marks and Len Komoroski

Jeff Marks (CEO, Innovative Partnerships Group) and Len Komoroski (CEO, Cleveland Cavaliers) talk about keys to building successful partnerships and creating revenue through the emotional aspects of sports.

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March 14, 2022
Sports Business Awards: Saluting the industry’s best for 15 years

Sports Business Journal has nominated Innovative Partnerships Group for agency of the year in the category: Best in Property Consulting, Sales and Client Services.

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August 18, 2020
The Sports Entrepreneurs Podcast featuring CEO Jeff Marks

Jeff Marks (CEO, Innovative Partnerships Group) shares his unique perspective on the sponsorship and partnership industry.

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July 7, 2020
IPG360’s Sponsor Hierarchy of Needs

It is crucial to understanding the right mix of sponsorship assets to deliver value at different stages of a company’s hierarchy of needs. Recognizing these needs must come before selling, managing, or activating any sponsorship.

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April 10, 2020
Innovative Partnerships Group Nominated For Agency of the Year

Innovative Partnership Group was nominated in the category of Best in Property Consulting, Sales, and Client Services.

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  • OCVIBE Taps Innovative Partnerships Group as AOR

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  • Study: Credit unions could be ripe to fill more sponsorship deals

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  • Innovative Partnerships Group Chosen as One of 2023's Best Employers in Sports

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OCVIBE Taps Innovative Partnerships Group as AOR

OCVIBE has selected Innovative Partnerships Group (IPG) as its exclusive agency of record for the $4B mixed-use development project that is underway in the roughly 100 acres surrounding Honda Center in Anaheim.

Hospitals’ Healthy Sponsorship Habits

As part of Innovative Partnerships Group’s new Data Insights & Reporting division, we recently launched a survey focusing on health systems and hospitals.

OCVIBE - Off & Skating

OCVIBE has selected Innovative Partnerships Group as its global Agency of Record responsible for securing next-generation business partnerships

Los Angeles Times: How Dodgers could make Shohei Ohtani’s contract pay for itself

“They are in a unique position in the marketplace with their sponsorship portfolio,” said Jeff Marks, president of Los Angeles-based Innovative Partnerships Group. “Having both the jersey patch and the field naming rights available now allows them to unlock value and put a premium on two high-value assets they have never sold.”

Study: Credit unions could be ripe to fill more sponsorship deals

"Credit unions are the best-kept secret in the biggest sponsorship category," said Innovative Partnerships Group CEO Jeff Marks.

Innovative Partnerships Group Chosen as One of 2023's Best Employers in Sports

Innovative Partnerships Group is honored to have been chosen as one of 2023's Best Employers to Work for in Sports by Front Office Sports.

Innovative Partnerships Group Announce Jersey Naming Rights for Portland Timbers/DaBella Partnership

Innovative Partnerships Group, a global leader in naming rights and sponsorships, was the agency of record for the new naming rights agreement between the Portland Timbers of Major League Soccer (MLS) and Portland-based DaBella, a home improvement services leader. The multi-year partnership marks the first-ever foray into sponsorship for DaBella.

New Clients 2023

Municipalities City of Charlotte The City of Charlotte is looking to undertake a number of large, city-defining initiatives, including an Innovation Park and a mixed-use District within the downtown core of the city. Bringing the right partners to the development is key in the District’s long-term success. Innovative Partnerships Group conducted an analysis on the […]

Naming Rights and Sponsorship Survey of Credit Union Industry

The Valuation & Consulting team’s Data Insights & Reporting division just completed its first survey focused on naming rights and sponsorship for the credit union industry. The genesis of this particular survey resulted from our work with several credit unions where we found that, despite the hundreds of credit union sponsorship deals, there is very little accurate […]
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