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Industry Insights

August 18, 2020
The Sports Entrepreneurs Podcast Featuring IPG360 CEO Jeff Marks

Jeff Marks (CEO, Innovative Partnerships Group) shares his unique perspective on the sponsorship and partnership industry.

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July 7, 2020
IPG360’s Sponsor Hierarchy of Needs

It is crucial to understanding the right mix of sponsorship assets to deliver value at different stages of a company’s hierarchy of needs. Recognizing these needs must come before selling, managing, or activating any sponsorship.

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April 10, 2020
Innovative Partnerships Group Nominated For Agency of the Year

Innovative Partnership Group was nominated in the category of Best in Property Consulting, Sales, and Client Services.

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  • Innovative Partnerships Group Renames Historic Matadome Arena

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  • Sports Business Awards: Saluting the industry’s best for 15 years

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  • Phoenix Suns & Mercury form Global Partnership for Newly Named Footprint Center to Become a Transformative Venue to Accelerate a Plastic-Free Future

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News

Innovative Partnerships Group Renames Historic Matadome Arena

03.24.2022 Innovative Partnerships Group has help secure another transformational naming rights partnership between Cal State University Northridge (CSUN) and Premier America Credit Union.  This first ever naming rights deal to the arena now called Premier America Credit Union Arena. The partnership also includes Premier America being designated as the “Official Credit Union of CSUN,” the “exclusive” […]

Sports Business Awards: Saluting the industry’s best for 15 years

Sports Business Journal presents the nominees for the 15th annual Sports Business Awards, recognizing excellence over the past year. The winners will be determined by a group of more than 40 industry executives. Award recipients will be announced during our live event on Wednesday, May 18, at the New York Marriott Marquis Times Square.  Sports […]

USA Triathlon aims to grow sport's interest after successful Tokyo stint

After Team USA triathletes claimed two medals at the Tokyo Games, doubling their all-time medal haul, USA Triathlon is aiming to further build upon the record year

Naming Rights Inventory is Going Virtual

From the NBA to the NHL, top U.S. sports leagues are carving out more space on for advertisers to get visibility and help networks to recover from Covid-19 losses.

Naming-rights deals thrive

By David BrightonOriginally Published in SBJ Emerging categories helped the venue naming-rights market thrive over the past 19 months despite a lack of events and fans in attendance, as more than $1.2 billion in new or extended deals were signed at 79 stadiums and arenas in the United States and Canada, according to Sports Business Journal research. Following a four-month pause […]

NBA Finals: Teams Seizing the Moment

The Suns and the Bucks are leveraging their first NBA Finals appearances in decades to get deals done.

Arizona company Footprint gets Suns arena rights

The Suns have signed an arena naming-rights deal with plant-based engineering company Footprint ahead of Saturday's Game 5 of the NBA Finals.

Phoenix Suns & Mercury form Global Partnership for Newly Named Footprint Center to Become a Transformative Venue to Accelerate a Plastic-Free Future

Suns, Mercury and Real Mallorca Partnering with Footprint to Champion a Healthy Planet and Healthy People

MANSCAPED Becomes the Official Grooming Partner of USA Triathlon

MANSCAPED is a California-based company that produces industry-leading men’s grooming products; such as electric trimmers, razors, and many other hygienic formulations.
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