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Industry Insights

August 18, 2020
The Sports Entrepreneurs Podcast Featuring IPG360 CEO Jeff Marks

Jeff Marks (CEO, Innovative Partnerships Group) shares his unique perspective on the sponsorship and partnership industry.

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July 7, 2020
IPG360’s Sponsor Hierarchy of Needs

It is crucial to understanding the right mix of sponsorship assets to deliver value at different stages of a company’s hierarchy of needs. Recognizing these needs must come before selling, managing, or activating any sponsorship.

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April 10, 2020
Innovative Partnerships Group Nominated For Agency of the Year

Innovative Partnership Group was nominated in the category of Best in Property Consulting, Sales, and Client Services.

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  • Innovative Partnerships Group brings on John Alper, Amanda Dick in Dallas office

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  • VinFast and IRONMAN Announce a Groundbreaking and Comprehensive Global Partnership

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  • Sponsorships key to funding Charlotte Hornets practice center

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News

Innovative Partnerships Group brings on John Alper, Amanda Dick in Dallas office

Innovative Partnerships Group is bringing on two execs in its Dallas office. John Alper will join as SVP/business development and partnerships and Amanda Dick comes on as an account exec.

VinFast and IRONMAN Announce a Groundbreaking and Comprehensive Global Partnership

VinFast will also become the title partner for the 2022 IRONMAN® World Championship and the 2023 IRONMAN® 70.3® World Championship, each continuing through 2025, as well as the Exclusive Electric Vehicle Partner of the IRONMAN and IRONMAN 70.3 Series in U.S., Europe, and Asia through 2025.

Sponsorships key to funding Charlotte Hornets practice center

Jeff Marks, CEO at Los Angeles-based sponsorship sales firm Innovative Partnerships Group, explained the math to council this way: $2 million annually for district naming rights, $1 million to $2 million for the practice center, and similar combined revenue from five smaller founding partnerships.

Innovative Partnerships Group Advises City of Charlotte on Sports and Entertainment District

City consultant Innovative Partnerships Group explained how corporate naming rights have expanded to sports- and entertainment-themed districts and how that could generate $60 million from a Brevard Street development.

Innovative Partnerships Group Renames Historic Matadome Arena

Innovative Partnerships Group has help secure another transformational naming rights partnership between Cal State University Northridge (CSUN) and Premier America Credit Union.

Sports Business Awards: Saluting the industry’s best for 15 years

Sports Business Journal has nominated Innovative Partnerships Group for agency of the year in the category: Best in Property Consulting, Sales and Client Services.

USA Triathlon aims to grow sport's interest after successful Tokyo stint

After Team USA triathletes claimed two medals at the Tokyo Games, doubling their all-time medal haul, USA Triathlon is aiming to further build upon the record year

Naming Rights Inventory is Going Virtual

From the NBA to the NHL, top U.S. sports leagues are carving out more space on for advertisers to get visibility and help networks to recover from Covid-19 losses.

Naming-rights deals thrive

Emerging categories helped the venue naming-rights market thrive over the past 19 months despite a lack of events and fans in attendance, as more than $1.2 billion in new or extended deals were signed at 79 stadiums and arenas in the United States and Canada, according to Sports Business Journal research.
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