In the News

Industry Insights

August 18, 2020
The Sports Entrepreneurs Podcast Featuring IPG360 CEO Jeff Marks

Jeff Marks (CEO, Innovative Partnerships Group) shares his unique perspective on the sponsorship and partnership industry.

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July 7, 2020
IPG360’s Sponsor Hierarchy of Needs

It is crucial to understanding the right mix of sponsorship assets to deliver value at different stages of a company’s hierarchy of needs. Recognizing these needs must come before selling, managing, or activating any sponsorship.

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April 10, 2020
Innovative Partnerships Group Nominated For Agency of the Year

Innovative Partnership Group was nominated in the category of Best in Property Consulting, Sales, and Client Services.

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  • Phoenix Suns & Mercury form Global Partnership for Newly Named Footprint Center to Become a Transformative Venue to Accelerate a Plastic-Free Future

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  • Innovative Partnerships Group wins Suns agency shootout

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  • HotelPlanner and Soccer United Marketing Partner for Major League Soccer’s MexTour 2021

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News

NBA Finals: Teams Seizing the Moment

The Suns and the Bucks are leveraging their first NBA Finals appearances in decades to get deals done.

Arizona company Footprint gets Suns arena rights

The Suns have signed an arena naming-rights deal with plant-based engineering company Footprint ahead of Saturday's Game 5 of the NBA Finals.

Phoenix Suns & Mercury form Global Partnership for Newly Named Footprint Center to Become a Transformative Venue to Accelerate a Plastic-Free Future

Suns, Mercury and Real Mallorca Partnering with Footprint to Champion a Healthy Planet and Healthy People

MANSCAPED Becomes the Official Grooming Partner of USA Triathlon

MANSCAPED is a California-based company that produces industry-leading men’s grooming products; such as electric trimmers, razors, and many other hygienic formulations.

Orlando City renews partnership with Orlando Health

The city of Orlando has renewed its partnership with Orlando Health, incorporating new features into the longest corporate partnership in the club’s history.

HotelPlanner and Soccer United Marketing Partner for Major League Soccer’s MexTour 2021

Major League Soccer and HotelPlanner, the world's largest group travel booking site, today announced a strategic partnership for the upcoming 2021 MexTour.

Innovative Partnerships Group wins Suns agency shootout

Jeff Marks’ Innovative Partnerships Group has won an agency shootout to assist the Suns in selling title to the city-owned downtown Phoenix arena

CEO Jeff Marks Weighs in on Shake Shack at Dodgers Stadium

A new Shake Shack has opened inside of Dodgers Stadium and many Californians are asking themselves: Why not In-n-Out?

QUEENSBORO FC ANNOUNCES SITE OF NEW YORK CITY’S FIRST SOCCER-SPECIFIC STADIUM

Originally published in the Sports Business Journal. QBFC will construct and operate a 100% privately-financed 7,500-seat modular stadium on the campus of York College
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