In the News

Industry Insights

August 18, 2020
The Sports Entrepreneurs Podcast Featuring IPG360 CEO Jeff Marks

Jeff Marks (CEO, Innovative Partnerships Group) shares his unique perspective on the sponsorship and partnership industry.

Read More
July 7, 2020
IPG360’s Sponsor Hierarchy of Needs

It is crucial to understanding the right mix of sponsorship assets to deliver value at different stages of a company’s hierarchy of needs. Recognizing these needs must come before selling, managing, or activating any sponsorship.

Read More
April 10, 2020
Innovative Partnerships Group Nominated For Agency of the Year

Innovative Partnership Group was nominated in the category of Best in Property Consulting, Sales, and Client Services.

Read More
  • Phoenix Suns & Mercury form Global Partnership for Newly Named Footprint Center to Become a Transformative Venue to Accelerate a Plastic-Free Future

    Read More
  • Innovative Partnerships Group wins Suns agency shootout

    Read More
  • Naming-rights deals thrive

    Read More


USA Triathlon aims to grow sport's interest after successful Tokyo stint

After Team USA triathletes claimed two medals at the Tokyo Games, doubling their all-time medal haul, USA Triathlon is aiming to further build upon the record year

Naming Rights Inventory is Going Virtual

From the NBA to the NHL, top U.S. sports leagues are carving out more space on for advertisers to get visibility and help networks to recover from Covid-19 losses.

Naming-rights deals thrive

By David BrightonOriginally Published in SBJ Emerging categories helped the venue naming-rights market thrive over the past 19 months despite a lack of events and fans in attendance, as more than $1.2 billion in new or extended deals were signed at 79 stadiums and arenas in the United States and Canada, according to Sports Business Journal research. Following a four-month pause […]

NBA Finals: Teams Seizing the Moment

The Suns and the Bucks are leveraging their first NBA Finals appearances in decades to get deals done.

Arizona company Footprint gets Suns arena rights

The Suns have signed an arena naming-rights deal with plant-based engineering company Footprint ahead of Saturday's Game 5 of the NBA Finals.

Phoenix Suns & Mercury form Global Partnership for Newly Named Footprint Center to Become a Transformative Venue to Accelerate a Plastic-Free Future

Suns, Mercury and Real Mallorca Partnering with Footprint to Champion a Healthy Planet and Healthy People

MANSCAPED Becomes the Official Grooming Partner of USA Triathlon

MANSCAPED is a California-based company that produces industry-leading men’s grooming products; such as electric trimmers, razors, and many other hygienic formulations.

Orlando City renews partnership with Orlando Health

The city of Orlando has renewed its partnership with Orlando Health, incorporating new features into the longest corporate partnership in the club’s history.

HotelPlanner and Soccer United Marketing Partner for Major League Soccer’s MexTour 2021

Major League Soccer and HotelPlanner, the world's largest group travel booking site, today announced a strategic partnership for the upcoming 2021 MexTour.
1 2 3
Copyright © 2021 Innovative Partnerships Group
arrow-downmenu-circlecross-circle linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram