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Industry Insights

August 18, 2020
The Sports Entrepreneurs Podcast Featuring IPG360 CEO Jeff Marks

Jeff Marks (CEO, Innovative Partnerships Group) shares his unique perspective on the sponsorship and partnership industry.

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July 7, 2020
IPG360’s Sponsor Hierarchy of Needs

It is crucial to understanding the right mix of sponsorship assets to deliver value at different stages of a company’s hierarchy of needs. Recognizing these needs must come before selling, managing, or activating any sponsorship.

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April 10, 2020
Innovative Partnerships Group Nominated For Agency of the Year

Innovative Partnership Group was nominated in the category of Best in Property Consulting, Sales, and Client Services.

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  • HotelPlanner and Soccer United Marketing Partner for Major League Soccer’s MexTour 2021

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  • Innovative Partnerships Group wins Suns agency shootout

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  • CEO Jeff Marks Weighs in on Shake Shack at Dodgers Stadium

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News

HotelPlanner and Soccer United Marketing Partner for Major League Soccer’s MexTour 2021

Major League Soccer and HotelPlanner, the world's largest group travel booking site, today announced a strategic partnership for the upcoming 2021 MexTour.

Innovative Partnerships Group wins Suns agency shootout

Jeff Marks’ Innovative Partnerships Group has won an agency shootout to assist the Suns in selling title to the city-owned downtown Phoenix arena

CEO Jeff Marks Weighs in on Shake Shack at Dodgers Stadium

A new Shake Shack has opened inside of Dodgers Stadium and many Californians are asking themselves: Why not In-n-Out?

QUEENSBORO FC ANNOUNCES SITE OF NEW YORK CITY’S FIRST SOCCER-SPECIFIC STADIUM

Originally published in the Sports Business Journal. QBFC will construct and operate a 100% privately-financed 7,500-seat modular stadium on the campus of York College

HotelPlanner Partners With Harris Blitzer Sports and Entertainment (HBSE)

WEST PALM BEACH, Fla. – (BUSINESS WIRE) – HotelPlanner, the leading online provider of group hotel bookings and a premier seller of individual hotel stays worldwide has announced a new partnership with Harris Blitzer Sports & Entertainment (HBSE), the parent company for the New Jersey Devils, Philadelphia 76ers, and Prudential Center. 

USA Team Handball Unveils New Logo And Website In Rebranding Effort

COLORADO SPRINGS, Colo. — USA Team Handball today unveiled its new logo, in conjunction with the refreshed website look of the Team USA platform. The refreshed visual identity for USA Team Handball will serve as the emblem of the American team handball program, as the sport continues to grow in the United States over the […]

A Mixed Bag for Mixed-Use

Experts say developments will be pinched short term, but are still good investments.

Verizon Steps Into Rings, Sponsors Team Handball

Verizon is one of America’s biggest marketing spenders, and the buzz fueled by its 10-figure marketing budget is even more pronounced within sports. When we tell you that a company with more than $127 billion in revenue is making a six-figure marketing investment to affiliate itself with a national governing body, you might giggle.

DC United Extends Leidos Jersey Sponsorship Deal Through 2021

Major League Soccer team DC United has extended its jersey sponsorship deal with government contractor Leidos through the 2021 season.
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