In the News

Industry Insights

November 6, 2023
2023 Sponsorship and Naming Rights Survey of Credit Unions: Trends and Best Practices

Innovative Partnerships Group’s team of consultants, data analysts, and marketing scientists have been on the cutting edge of partnership valuation for brands and monitors the trends in the sponsorship industry. We have performed dozens of naming rights and sponsorship valuations, and over the past 12-18 months have had many clients, industry leaders and decision makers […]

Read More
June 1, 2023
Listen: The Best Boss Ever Podcast featuring Jeff Marks and Carl Thomas

How does a boutique sponsorship agency in LA land FC Barcelona as a major client? Listen to Jeff Marks, Founder and CEO of the Innovative Partnerships Group tell the story, and yes, they are exactly what the name implies! Based in Los Angeles, IPG has brand clients, rights holder clients and is one of the leaders in brand, sponsor, client, rights holder integration. Their best know client? FC Barcelona in Spain. Listen Up!

Read More
September 9, 2022
Listen: The Playbook Podcast featuring Jeff Marks and Len Komoroski

Jeff Marks (CEO, Innovative Partnerships Group) and Len Komoroski (CEO, Cleveland Cavaliers) talk about keys to building successful partnerships and creating revenue through the emotional aspects of sports.

Read More
March 14, 2022
Sports Business Awards: Saluting the industry’s best for 15 years

Sports Business Journal has nominated Innovative Partnerships Group for agency of the year in the category: Best in Property Consulting, Sales and Client Services.

Read More
August 18, 2020
The Sports Entrepreneurs Podcast featuring CEO Jeff Marks

Jeff Marks (CEO, Innovative Partnerships Group) shares his unique perspective on the sponsorship and partnership industry.

Read More
July 7, 2020
IPG360’s Sponsor Hierarchy of Needs

It is crucial to understanding the right mix of sponsorship assets to deliver value at different stages of a company’s hierarchy of needs. Recognizing these needs must come before selling, managing, or activating any sponsorship.

Read More
April 10, 2020
Innovative Partnerships Group Nominated For Agency of the Year

Innovative Partnership Group was nominated in the category of Best in Property Consulting, Sales, and Client Services.

Read More
  • Innovative Partnerships Group Announce Jersey Naming Rights for Portland Timbers/DaBella Partnership

    Read More
  • Innovative Partnerships Group Chosen as One of 2023's Best Employers in Sports

    Read More
  • Rays announce deal for St. Petersburg ballpark

    Read More


Innovative Partnerships Group Chosen as One of 2023's Best Employers in Sports

Innovative Partnerships Group is honored to have been chosen as one of 2023's Best Employers to Work for in Sports by Front Office Sports.

Innovative Partnerships Group Announce Jersey Naming Rights for Portland Timbers/DaBella Partnership

Innovative Partnerships Group, a global leader in naming rights and sponsorships, was the agency of record for the new naming rights agreement between the Portland Timbers of Major League Soccer (MLS) and Portland-based DaBella, a home improvement services leader. The multi-year partnership marks the first-ever foray into sponsorship for DaBella.

New Clients 2023

Municipalities City of Charlotte The City of Charlotte is looking to undertake a number of large, city-defining initiatives, including an Innovation Park and a mixed-use District within the downtown core of the city. Bringing the right partners to the development is key in the District’s long-term success. Innovative Partnerships Group conducted an analysis on the […]

Naming Rights and Sponsorship Survey of Credit Union Industry

The Valuation & Consulting team’s Data Insights & Reporting division just completed its first survey focused on naming rights and sponsorship for the credit union industry. The genesis of this particular survey resulted from our work with several credit unions where we found that, despite the hundreds of credit union sponsorship deals, there is very little accurate […]

V&C Launches Data Insights and Reporting

Innovative Partnerships Group recently created a subdivision within its Valuations & Consulting team called Data Insights & Reporting. This new group will enhance the value proposition to both brands and properties by providing access to proprietary information that is both customizable for the brand while designed for public dissemination. Our goal is to help the […]

VinFast Makes a Bold U.S. Debut in 2023

Innovative Partnerships Group has been luxury electric car manufacturer VinFast’s Agency of Record, creating and supporting their Sponsorship Valuation & Strategy, since the beginning of 2022. In preparation for their U.S. launch, we worked alongside Vingroup to host exclusive, elite tours of Vietnam. These VIP trips included memorable experiences of Vietnam’s culture, private tours of […]

A Star is Born

Times Square, one of the most iconic sites in the world, has never seen anything like TSX. A first-of-its-kind entertainment venue located in the heart of the Big Apple. TSX is creating one of the most ambitious mixed-use developments in all of New York City. In a multi-year relationship, Innovative Partnerships Group was selected as […]

HotelPlanner Partners with The St. James for Athletic Events & Lifestyle Experiences

HotelPlanner, a leading travel technology platform and hotel booking engine, today announced a service provider partnership with The St. James, the premier sports, wellness, and entertainment brand in the county. The partnership includes HotelPlanner offering discounted hotel solutions to The St. James members for their athletic events and lifestyle experiences.

Rays announce deal for St. Petersburg ballpark

The Rays reached an agreement with the city of St. Petersburg and Pinellas County to build a new, $1.3 billion ballpark as part of the redevelopment of the Tropicana Field site, an 86-acre area also known as the Historic Gas Plant District. The club, city and county made the announcement at Tropicana Field’s “162 Landing” on Tuesday morning.
1 2 3 6
Copyright © 2023 | Innovative Partnerships Group
11111 Santa Monica Blvd | STE 820 | Santa Monica CA | 90025
menu-circlecross-circle linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram