On this episode of The PlayBook Podcast, Host David Meltzer sits down with two brilliant business minds - Len Komoroski, CEO of the Cleveland Cavaliers, and Jeff Marks, CEO of Innovative Partnerships Group. They chat about the keys to building successful partnerships and give listeners insight on how to create revenue through the emotional aspects of sports.
Listen Here: The Key to Building Successful Partners
Marks and Komoroski also look forward at the future landscape of sports partnerships. They discuss how, as sports business and technology evolve, properties can adjust their approach to building sponsorships and, in turn, better create sustainable revenue streams. They then provide predictions for changes sports marketers can expect in the coming yea