In the News

Industry Insights

News

Electric carmaker Vinfast breaks ground in Chatham County

The Vietnamese car maker is set to bring 7,500 jobs to the area. Chatham County beat out 29 other locations across 12 other states to land the facility.

Innovative Partnerships Group expands to Europe

Sales and marketing agency Innovative Partnerships Group has expanded into Europe with the opening of a new office in Barcelona. The office will be located at FC Barcelona’s headquarters and will accelerate the agency’s work on the soccer club’s $1.6B renovation project for Camp Nou.

PRESS RELEASE: Innovative Partnerships Group expands to Europe.

Innovative Partnerships Group, a global leader in naming rights and sponsorships with a focus on developing long-term revenue generating relationships between prestigious professional sports and entertainment properties and global brands, announced today that the firm has officially and formally expanded into Europe with the first office in Barcelona, Spain. 

Why is Frank McCourt pushing a gondola to Dodger Stadium? - Los Angeles Times

He said it “could be doable” to cover the cost of building and operating the gondola through corporate sponsorships, but he said even the most generous sponsor might not be willing to strike a nine-figure deal without exposure beyond simply slapping the company’s name on the side of the gondola.

Charlotte Hornets' practice center, arena district could generate $86M in sponsorships for city

Los Angeles-based Innovative Partnerships Group, a consultant for the past year on the proposed arena district, shared its findings as part of Charlotte City Council’s monthly economic development committee meeting. Sean Moran, the firm’s director of valuation and analytics, told the committee that, while Innovative Partnerships Group has extensive sports experience, the company has also worked on strategy and sponsorship sales for non-sports innovation and entertainment districts in Memphis and Nashville, Tennessee; Tampa, Florida; and the San Francisco Bay Area in California

Travel + Leisure GO joins forces with FC Barcelona as its new official travel club partner

FC Barcelona has signed a partnership agreement with Orlando-based subscription travel club Travel + Leisure GO as the organization’s official Travel Club Partner in the U.S

Flyers to be Insomnia Cookies' first sports team sponsorship deal

This is a sponsorship in a non-traditional category, but… we applied the same ROI and revenue modeling here we would apply to a bank, tech or infrastructure brand doing a naming-rights deal

FC Barcelona teams up with Innovative Partnerships Group and Legends International to boost revenue of future Spotify Camp Nou

FC Barcelona is teaming up with Innovative Partnerships Group promote, with which the club has already started working on the search for new partners and strategic associations for the project. Thus, Barça is joining forces with leading international companies with the aim of maximising the generation of new revenue associated with the future stadium.

Innovative Partnerships Group brings on John Alper, Amanda Dick in Dallas office

Innovative Partnerships Group is bringing on two execs in its Dallas office. John Alper will join as SVP/business development and partnerships and Amanda Dick comes on as an account exec.
Copyright © 2023 | Innovative Partnerships Group
11111 Santa Monica Blvd | STE 820 | Santa Monica CA | 90025
menu-circlecross-circle linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram