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Industry Insights


Innovative Partnerships Group Renames Historic Matadome Arena

Innovative Partnerships Group has help secure another transformational naming rights partnership between Cal State University Northridge (CSUN) and Premier America Credit Union.

Sports Business Awards: Saluting the industry’s best for 15 years

Sports Business Journal has nominated Innovative Partnerships Group for agency of the year in the category: Best in Property Consulting, Sales and Client Services.

USA Triathlon aims to grow sport's interest after successful Tokyo stint

After Team USA triathletes claimed two medals at the Tokyo Games, doubling their all-time medal haul, USA Triathlon is aiming to further build upon the record year

Naming Rights Inventory is Going Virtual

From the NBA to the NHL, top U.S. sports leagues are carving out more space on for advertisers to get visibility and help networks to recover from Covid-19 losses.

Naming-rights deals thrive

Emerging categories helped the venue naming-rights market thrive over the past 19 months despite a lack of events and fans in attendance, as more than $1.2 billion in new or extended deals were signed at 79 stadiums and arenas in the United States and Canada, according to Sports Business Journal research.

NBA Finals: Teams Seizing the Moment

The Suns and the Bucks are leveraging their first NBA Finals appearances in decades to get deals done.

Arizona company Footprint gets Suns arena rights

The Suns have signed an arena naming-rights deal with plant-based engineering company Footprint ahead of Saturday's Game 5 of the NBA Finals.

Phoenix Suns & Mercury form Global Partnership for Newly Named Footprint Center to Become a Transformative Venue to Accelerate a Plastic-Free Future

Suns, Mercury and Real Mallorca Partnering with Footprint to Champion a Healthy Planet and Healthy People

MANSCAPED Becomes the Official Grooming Partner of USA Triathlon

MANSCAPED is a California-based company that produces industry-leading men’s grooming products; such as electric trimmers, razors, and many other hygienic formulations.
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