Originally announced by Sheffield United FC.
Read the original Sheffield United article
Sheffield United unveiled its 2026/27 away kit as the club begins a new chapter with adidas as its technical partner.
Inspired by Sheffield United’s heritage, the new design combines a white base with a bold red-and-black diagonal sash, a monochrome Blades crest and classic adidas branding. The result connects the club’s history with a contemporary look designed to work both on the pitch and as lifestyle apparel for supporters.
The launch also demonstrates the commercial opportunities surrounding professional football apparel, where technical partnerships, sponsorship branding, merchandise and fan identity come together in one highly visible platform.
Innovative Partnerships Group represented Sheffield United FC in connection with the partnership, supporting the club’s continued development of strategic commercial relationships that strengthen both partner visibility and the broader fan experience.
