In the News

Industry Insights


Verizon Steps Into Rings, Sponsors Team Handball

Verizon is one of America’s biggest marketing spenders, and the buzz fueled by its 10-figure marketing budget is even more pronounced within sports. When we tell you that a company with more than $127 billion in revenue is making a six-figure marketing investment to affiliate itself with a national governing body, you might giggle.

DC United Extends Leidos Jersey Sponsorship Deal Through 2021

Major League Soccer team DC United has extended its jersey sponsorship deal with government contractor Leidos through the 2021 season.

Circuit Of The Americas AND Germania Insurance Announce 7-Year Amphitheater Naming Rights Partnership

WRITTEN BY COTA TEAM. AUSTIN, TX (Tuesday, December 10) – Circuit of The Americas (COTA) continues to expand on its vision to create a world-class experiential sports, hospitality, and entertainment district with fun at every turn. 

Goodnight Loving Vodka Announced As Official Vodka Of Circuit Of The Americas

Written by COTA Team. Austin, Texas (November 19, 2019) – Circuit of The Americas (COTA) continues to expand upon its vision to create a world-class experiential sports, hospitality and entertainment district with fun at every turn.

Circuit Of The Americas Boosts Marketing Efforts With New Hires

By Terry Lefton | Sports Business Journal The Circuit of the Americas track and development in Austin, Texas, has overhauled its sponsorships model after bringing on a new COO and CRO and hiring agencies IdeaQuest and Innovative Partnerships Group to change its model.

U.S.A. Triathlon Embraces CBD

The New York Times By Matthew Futterman | Oct. 20, 2019The national governing body for triathlon will become the first organization of its type to sign a deal with a company that sells products containing cannabidiol.

Calgary Cavalry Win First Canadian Premier League Spring Title

The Calgary Cavalry are the first Canadian Premier League spring season champions.

HotelPlanner Announces Innovative Partnerships Group as its Agency of Record

HotelPlanner, a leading online seller of group hotel bookings and individual hotel stays worldwide, has teamed up with Innovative Partnerships Group (IPG360) as its agency of record as the company looks to expand its business across the sports, entertainment and prestige industries worldwide. IPG360, a leading business development agency that generates long-term commercial revenue for […]

Industry Insights

Copyright © 2023 | Innovative Partnerships Group
11111 Santa Monica Blvd | STE 820 | Santa Monica CA | 90025
arrow-downmenu-circlecross-circle linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram