Innovative Partnerships Group recently created a subdivision within its Valuations & Consulting team called Data Insights & Reporting. This new group will enhance the value proposition to both brands and properties by providing access to proprietary information that is both customizable for the brand while designed for public dissemination. Our goal is to help the naming rights and sponsorship industry with cutting edge research, tips and insights on long-term business partnerships that can spark thought leadership.
Our initial strategy is to focus on analysis, trends and best practices in sponsorship within specific industry sectors. After completing an initial survey of credit unions, our team will explore new surveys through the following verticals in the upcoming months – Healthcare, EV, Energy and/or FinTech – with the goal to create new marketing vehicles (e.g., blogs, podcasts, client profiles etc.) that showcase Innovative Partnerships Group’s best-in-class services and range of expertise.