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Circuit Of The Americas Boosts Marketing Efforts With New Hires

By Terry Lefton | Sports Business Journal The Circuit of the Americas track and development in Austin, Texas, has overhauled its sponsorships model after bringing on a new COO and CRO and hiring agencies IdeaQuest and Innovative Partnerships Group to change its model.

U.S.A. Triathlon Embraces CBD

The New York Times By Matthew Futterman | Oct. 20, 2019The national governing body for triathlon will become the first organization of its type to sign a deal with a company that sells products containing cannabidiol.

Calgary Cavalry Win First Canadian Premier League Spring Title

The Calgary Cavalry are the first Canadian Premier League spring season champions.

HotelPlanner Announces Innovative Partnerships Group as its Agency of Record

HotelPlanner, a leading online seller of group hotel bookings and individual hotel stays worldwide, has teamed up with Innovative Partnerships Group (IPG360) as its agency of record as the company looks to expand its business across the sports, entertainment and prestige industries worldwide. IPG360, a leading business development agency that generates long-term commercial revenue for […]
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Industry Insights

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