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Industry Insights


HotelPlanner Partners With Harris Blitzer Sports and Entertainment (HBSE)

WEST PALM BEACH, Fla. – (BUSINESS WIRE) – HotelPlanner, the leading online provider of group hotel bookings and a premier seller of individual hotel stays worldwide has announced a new partnership with Harris Blitzer Sports & Entertainment (HBSE), the parent company for the New Jersey Devils, Philadelphia 76ers, and Prudential Center. 

USA Team Handball Unveils New Logo And Website In Rebranding Effort

COLORADO SPRINGS, Colo. — USA Team Handball today unveiled its new logo, in conjunction with the refreshed website look of the Team USA platform. The refreshed visual identity for USA Team Handball will serve as the emblem of the American team handball program, as the sport continues to grow in the United States over the […]

A Mixed Bag for Mixed-Use

Experts say developments will be pinched short term, but are still good investments.

Coronavirus Economy Testing Strength of Sports Partnerships

With uncertainty being the only constant, sports business faces myriad challenges as it navigates a future changed forever by the coronavirus pandemic.

Verizon Steps Into Rings, Sponsors Team Handball

Verizon is one of America’s biggest marketing spenders, and the buzz fueled by its 10-figure marketing budget is even more pronounced within sports. When we tell you that a company with more than $127 billion in revenue is making a six-figure marketing investment to affiliate itself with a national governing body, you might giggle.

DC United Extends Leidos Jersey Sponsorship Deal Through 2021

Major League Soccer team DC United has extended its jersey sponsorship deal with government contractor Leidos through the 2021 season.

Circuit Of The Americas AND Germania Insurance Announce 7-Year Amphitheater Naming Rights Partnership

WRITTEN BY COTA TEAM. AUSTIN, TX (Tuesday, December 10) – Circuit of The Americas (COTA) continues to expand on its vision to create a world-class experiential sports, hospitality, and entertainment district with fun at every turn. 

Goodnight Loving Vodka Announced As Official Vodka Of Circuit Of The Americas

Written by COTA Team. Austin, Texas (November 19, 2019) – Circuit of The Americas (COTA) continues to expand upon its vision to create a world-class experiential sports, hospitality and entertainment district with fun at every turn.

Circuit Of The Americas Boosts Marketing Efforts With New Hires

By Terry Lefton | Sports Business Journal The Circuit of the Americas track and development in Austin, Texas, has overhauled its sponsorships model after bringing on a new COO and CRO and hiring agencies IdeaQuest and Innovative Partnerships Group to change its model.

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