OCVIBE has selected Innovative Partnerships Group as its global Agency of Record responsible for securing next-generation business partnerships. Innovative Partnerships Group will lead the $4B development’s new initiative, officially launched today, to attract hyper-local companies with national reach to the immersive sports and entertainment project surrounding Honda Center, home of the NHL's Anaheim Ducks.
Phase one of the sports and entertainment district, scheduled to open in 2026, will feature state-of-the-art venues including:
The mixed-use district will highlight the technological advancement in fan experience and the global nature of the property to brands, focusing on connectivity, sustainability and new business engagement. A recently reconstructed B2B platform, that helps turn vendors into partners, has already exceeded expectations. More than one-third of B2B partner categories have been filled, with only about eight (8) more spots available over the next 12 months. After transforming the development into a global innovation showroom for vendors and suppliers, OCVIBE and Innovative Partnerships Group will turn its attention to B2C brands and retail partners.
With a diverse and thriving economy packaged with cultural vibrancy, Southern California is a hub of innovation and experiences. The region’s attractions, as well as its climate for year-round activity, make it a draw for millions both nationally and across the globe.
