Times Square, one of the most iconic sites in the world, has never seen anything like TSX. A first-of-its-kind entertainment venue located in the heart of the Big Apple. TSX is creating one of the most ambitious mixed-use developments in all of New York City. In a multi-year relationship, Innovative Partnerships Group was selected as TSX’s exclusive agency of record for sponsorships and naming rights and has created a unique platform to build out some of the largest global partnerships in the entertainment industry.
TSX launched its permanent main stage on July 18, 2023 with one of the largest events ever held in Times Square. The surprise concert by superstar Post Malone was the highest attended live performance in decades. Post Malone said during the show, “This is the coolest venue in the f–king universe.” His social media followers clearly agreed, as his TSX post garnered a whopping 600,000+ likes on Instagram while the video of his performance generating billions of impressions. For more information on this epic moment, see the article on Billboard.
Anchored by the Hilton Hotel’s new flagship brand, Tempo by Hilton, which opened in August, TSX is becoming the epicenter of entertainment, staging the world's biggest pop culture moments and serving as a new and innovative way for artists and brands to reach fans around the world.
Global buzz has already begun with these pop culture-defining moments in 2023:
Innovative Partnerships Group is excited to be working with TSX to re-define the entertainment industry.