MANSCAPED Becomes the Official Grooming Partner of USA Triathlon

USA Triathlon has announced MANSCAPED as its Official Men’s Grooming Partner through 2021. MANSCAPED is a California-based company that produces industry-leading men’s grooming products; such as electric trimmers, razors, and many other hygienic formulations. MANSCAPED is especially known for its high-profile sports sponsorships dedicated to celebrated athletic and global class teams across the globe. 

MANSCAPED is dedicated to raising awareness about men’s health issues and cancer risk by highlighting the importance of self-screening as a means for early detection. 

“We look forward to introducing MANSCAPED’s best-in-class grooming products, along with a heavy dose of entertainment value, to the USA Triathlon multipart community” said Victoria Brumfrield, USA Triathlon Chief of Staff and Chief Sport Development Officer. 

MANSCAPED will offer an exclusive discount to USA Triathlon Annual Members. They will also create additional promotions —  including a national commercial spot featuring elite USAT athletes. Additionally, MANSCAPED will serve as the presenting partner of The Power within Virtual Tri to Tokyo this summer. The Virtual Tri to Tokyo is scheduled to run from July 19 to September 12 with registration opening on June 23. 

Joey Kovac, Senior Director of Marketing at MANSCAPED, said “We are completely honored to be able to support [USA Triathlon] with the return of sport’s biggest stage this summer.” 

MANSCAPED is a charitable and health-motivated company. They provide discounts to members of the US Armed Forces, first responders, and healthcare workers. MANSCAPED thrives off of prioritizing men’s health, wellness, values, and hygiene. Their products will help enhance race day confidence and competition through a dedication to good hygiene and grooming. This partnership will be extremely beneficial to all members of the USA Triathlon organization.

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