For more information about this partnership, check out our case study.
LOS ANGELES, CA – June 13, 2025 – Innovative Partnerships Group is a leader in naming rights, long-term sponsorships and brand partnership advisory and consultancy for the sports and entertainment industry. HotelPlanner is proud to announce the successful execution of over 25 new partnerships between HotelPlanner and premier sports properties over the past three years. Representing HotelPlanner, Innovative Partnerships Group has played a critical role in expanding the travel technology company's presence across the sports landscape, ultimately building strategic and creative relationships with major organizations across the United States.
Innovative Partnerships Group is the best in the business—a trusted partner whose proprietary Partnership Intelligence System and proven deal-making methodology give us significant credibility and a competitive edge”, said Bruce Rosenberg, CEO of HotelPlanner. “This relationship has been instrumental in acquiring partnerships with unique and emerging sports properties”.
Through Innovative Partnerships Group’s strategic leadership, HotelPlanner has become a trusted travel partner for organizations such as USA Boxing, the Pro Rodeo Cowboys Association (PRCA), Tough Mudder, DEKA, Life Time, The Basketball League (TBL), Team Combat League (TCL), and the National Lacrosse League (NLL). Each partnership is tailored to the unique needs of the property—ranging from offering exclusive hotel discounts and streamlined group booking solutions to developing custom-branded platforms and providing 24/7 travel support.
“These partnerships reflect our commitment to adding real value to the clients we work with and building their sports portfolio in a meaningful way,” said Sierra Kempthorn, Director of Business Development at Innovative Partnerships Group.
Among the highlights: HotelPlanner now supports endurance athletes participating in Life Time’s top events nationwide; helps Tough Mudder and DEKA participants save up to 70% on travel with direct platform integrations; provides discounted lodging for USA Boxing referees, staff, and supporters; powers team and fan travel logistics for emerging leagues like The Basketball League and Team Combat League; and offers NLL teams, fans, and youth programs access to a fully customized hotel booking platform under the NLL brand.
"Whether it's a world-class boxing event, a gritty endurance challenge, or a lacrosse championship weekend, travel is a crucial piece of the experience," Kempthorn added. "Our role at Innovative Partnerships Group is connecting value to sports properties in ways that drive impact and growth for all parties involved."
With 30 current HotelPlanner deals now in place—and additional partnerships on the horizon—Innovative Partnerships Group continues to deliver transformative, revenue-generating solutions for some of the most dynamic organizations in the sports and entertainment world.
About Innovative Partnerships Group
Innovative Partnerships Group is a global leader in developing long-term, revenue-generating business relationships among the most prestigious professional sports team, entertainment properties and global brands.
The company has been recognized on several occasions in recent years by Sports Business Journal as one of the leading sports marketing agencies in this industry. Innovative Partnerships Group has its breakthrough Partnership Intelligence™ system that allows both properties and brands to maximize their return on sponsorship partnerships. For more information, visit www.Innovative Partnerships Group360.com.
About HotelPlanner
HotelPlanner is a leading travel technology company and hotel booking platform that combines proprietary artificial intelligence technology, a 24/7 global gig-based reservations and customer service network, and robust travel partnerships to deliver the best value for hotel stays worldwide.
