HotelPlanner hired Innovative Partnerships Group as its agency of record to develop a new partnership strategy within the sports & entertainment space.

HotelPlanner was looking for a unique partnership structure where they could benefit from the power of sports and entertainment partnerships, while creating a direct business model that would ensure a strong ROI.

Innovative Partnerships Group conducted a thorough audit of HotelPlanner's partnership portfolio to evaluate current deals, eliminate low-performing partnerships and identify key opportunity areas for the brand in conjunction with its new partnerships goals & objectives. Innovative Partnerships Group created a distinctive value proposition and strategy to sign partnerships with teams, leagues, events, youth organizations, and NGBs that unlocked untapped revenue streams for both HP and their partners – turning an expense item into a new revenue opportunity.

Innovative Partnerships Group has secured dozens of partnerships for HotelPlanner across the sports & entertainment landscape with leagues (including NBA G League, United Soccer League), professional teams (representing MLB, NHL, NBA, MLS, and NFL), NGBs (including USA Triathlon, USA Bobsledding) and youth sports organizations such as AYSO. These partnerships resulted in millions of dollars in direct revenue for HotelPlanner and 8+ figures in new revenue for HP’s partners.