HotelPlanner hired Innovative Partnerships Group as its agency of record to develop a new partnership strategy within sports & entertainment. HotelPlanner had embarked upon some sports marketing endeavors in the past, but desired better results & performance.

HotelPlanner was looking for opportunities in which a partnership could be a true showcase of its platform & services, rather than a strict brand advertising play. 

Innovative Partnerships Group conducted a thorough audit of HotelPlanner's partnership portfolio to evaluate current deals, eliminate partnerships of low performance and identifying key opportunity areas for the brand in conjunction with its new partnerships goals & objectives

Innovative Partnerships Group has secured numerous partnerships for HotelPlanner across the sports & entertainment landscape with leagues (including NBA G League, United Soccer League), teams (including New Jersey Devils, Orlando Magic, Philadelphia 76ers) and youth sports (including Perfect Game, NFL Flag Football) resulting in HotelPlanner experiencing great revenue growth from these deals.