Innovative Partnerships Group provides high-level strategic advisory services for sponsorships, naming rights, and founding partner programs. Our recommendations are backed by analytics, valuation discipline, and real-world execution experience, making us a trusted advisor to top sports, entertainment, and venue properties, as well as global brands.

This work is delivered through our Evaluation and Consulting Division and integrated with our Innovation Studio model, ensuring practical, defensible, and executable recommendations.

We’re not a traditional consulting firm nor a sales-only agency. Innovative Partnerships Group operates at the intersection of valuation, strategy, and execution, advising both property rights holders and brands on critical sponsorship and naming rights decisions.

By working across both sides of the market, we provide guidance grounded in real pricing, real negotiations, and real outcomes, offering recommendations that reflect how sponsorships actually perform in the market.

Every strategic recommendation is informed by data and enhanced by experience. We leverage Partnership Intelligence™ and Valuation 2.0 to assess value, pricing, category demand, and risk.

Our analytics-driven approach includes market benchmarking, ROI modeling, competitive analysis, and scenario planning—tools that help us identify strengths, gaps, and opportunities. Our senior advisors add decades of industry experience to provide actionable, market-reflective insights.

Sponsorships and naming rights impact far more than just marketing. Our advisory services help clients evaluate how these investments contribute to broader enterprise goals, including revenue generation, business development, customer acquisition, employee engagement, community impact, and brand equity.

We ensure that each opportunity is not only fairly priced but also structured to deliver long-term value across the organization.

Our strategic advisory work supports:

Since we also execute sponsorship programs, our recommendations are designed for seamless implementation when desired.

Innovative Partnerships Group is regularly engaged by C-suite executives, ownership groups, and brand leaders to advise on complex sponsorship and naming rights decisions. Our trusted role is to bring clarity in high-stakes situations, ensuring that decisions are informed by real-time market insights and a deep understanding of current trends.