Municipalities control some of the most valuable assets in any market—transportation systems, parks, civic infrastructure, public stadiums, and more. These assets engage millions each year, offering significant opportunities for long-term, contractually obligated revenue through sponsorships and naming rights.

At Innovative Partnerships Group, we help municipalities develop revenue-generating programs that support operating budgets, capital planning, and long-term financial stability—without raising taxes or increasing public debt.

We serve as revenue-side advisors, working alongside city leadership, transit authorities, parks departments, and public venue operators to evaluate, structure, and implement sponsorship and naming rights programs. Our role is to ensure that revenue potential is considered alongside project costs at every stage of development.

We approach municipal sponsorships through a holistic asset evaluation, rather than isolated signage or advertising placements. The goal is to understand where sponsorship and naming rights value exists across an entire public portfolio and how it can be responsibly unlocked.

Assets commonly evaluated include transportation systems and transit networks, stations and mobility hubs, parks and recreation facilities, trails and waterfronts, civic buildings and public spaces, publicly owned stadiums and arenas, convention centers, and cultural or tourism assets.

Each asset is evaluated using sponsorship and naming rights valuation methodologies that account for visibility, usage, audience composition, governance requirements, category demand, and long-term monetization potential.

We structure sponsorships as long-term revenue streams, aligning naming rights agreements with multi-year contracts that support operations and capital investment. This model strengthens municipal balance sheets without compromising public ownership.

By engaging early in the planning and development phases, we help municipalities integrate sponsorship and naming rights strategies into capital investment decisions, ensuring projects offset costs and deliver sustainable revenue over time.

Innovative Partnerships Group brings deep experience across sponsorships, naming rights, valuation, and execution in public-sector environments. We help municipalities make informed, market-aware decisions that protect community interests while unlocking sustainable revenue from public assets.

The outcome is disciplined, transparent sponsorship and naming rights programs that deliver measurable revenue, long-term stability, and lasting benefit for municipalities and the communities they serve.