Innovative Partnerships Group is recognized globally as a leading authority in sponsorships, naming rights, and commercial sales programs. Our expertise spans sports, entertainment, music, mixed-use development projects, municipalities, universities, healthcare systems, venues, and other prestige properties. Because of this depth and breadth, Innovative Partnerships Group is frequently engaged to provide independent expert testimony and expert opinion in matters involving the valuation, structure, performance, and governance of commercial revenue programs.

Innovative Partnerships Group’s expert testimony is rooted in decades of hands-on experience advising both property rights holders and brands. We are actively involved in the design, valuation, negotiation, and execution of sponsorship and naming rights programs across a wide range of industries and asset types. This practical experience allows us to assess commercial sales programs not in theory, but in the context of how they are actually bought, sold, priced, and activated in the market.

Our perspective is informed by work across professional and collegiate sports, stadiums and arenas, entertainment venues, mixed-use developments, public infrastructure, transportation systems, healthcare campuses, and civic and cultural assets. This cross-sector experience enables us to provide informed, credible opinions regardless of venue type or industry.

Innovative Partnerships Group has provided expert analysis and testimony on behalf of both properties and brands. This dual-sided experience strengthens our independence and credibility, allowing us to evaluate commercial programs objectively without bias toward either seller or buyer.

Whether assessing sponsorship valuations, naming rights valuations, contract performance, category strategy, or revenue underperformance, our role is to present clear, defensible conclusions supported by data, market benchmarks, and industry expertise.

All expert testimony provided by Innovative Partnerships Group is supported by Partnership Intelligence, our proprietary valuation and analytics system. This system allows us to quantify fair market value, benchmark commercial performance, analyze pricing and category dynamics, and evaluate the economic impact of sponsorships and naming rights over time.

By combining analytics with expert judgment, we deliver opinions that are both methodologically sound and grounded in real market behavior. This approach ensures that conclusions are transparent, defensible, and aligned with industry standards and best practices.

Innovative Partnerships Group’s expert testimony and advisory services are commonly engaged in matters involving sponsorship and naming rights valuation disputes, commercial revenue performance assessments, contract interpretation and economic impact, lost value and damages analysis, and evaluation of commercial sales strategies and programs.

Our work supports legal proceedings, arbitration, mediation, regulatory review, and high-stakes commercial decision-making where clarity and credibility are essential.

Innovative Partnerships Group is trusted by leading organizations because of our independence, analytical rigor, and deep industry knowledge. We understand how sponsorships, naming rights, and commercial revenue programs are structured, valued, and monetized across industries and markets.

As a result, our expert opinions provide stakeholders with confidence, clarity, and insight in complex commercial matters involving sponsorship and naming rights.