Innovative Partnerships Group works with property rights holders and brands to create new assets and unlock value. Our extensive digital asset library, which spans across 250+ industry categories, allows our consultants and creative teams to build innovative programs, platforms, and assets beyond traditional sponsorship and naming rights inventory.
Understanding that sponsorships are unique marketing mediums allows our experts to build the optimal partnership package that includes new media assets and unique revenue generating programs. Our asset classes include key business drivers (e.g., Human Capital, Diversity, Equity & Inclusion, Cause & Social Responsibility, Event Marketing, Data Analytics Capturing, Innovation, R&D). These programs unlock sponsorship and naming rights value to supplement and optimize your existing marketing budgets.