With a deep understanding of naming rights, sponsorship strategy, and media mix valuation of assets, Innovative Partnerships Group developed the Brand Valua+or™ as the leading tool in our Partnership Intelligence™ system. This automated system allows brands to optimize the perfect mix of media and non-media naming rights and sponsorship assets to determine the highest return on their investment.
The system includes an optional Brand Analyzer™ to accurately quantify the brand lift generated through a sponsorship.
- Brand Lift Analyzer
- Media Mix Optimization
- Category Optimization
- New Asset Value Creation
- Naming Rights and Sponsorship Brand Fit Analysis
- Naming Rights and Sponsorship Valuations
- ROI and Revenue Impact Modeling