Originally announced by the NWSL.
Read the original NWSL article
The National Women’s Soccer League announced a new partnership with Gerber, naming the longtime childhood nutrition brand the Official Baby and Toddler Food and Snack Partner of the NWSL.
The sports sponsorship gives Gerber opportunities to connect with the league’s growing audience through match visibility, social media content and experiential activations at major NWSL events. More importantly, the partnership creates an authentic connection between the brand and the families that make up an important part of the women’s soccer fan community.
Innovative Partnerships Group represented the NWSL in connection with the Gerber partnership, helping the league expand its commercial partnership portfolio with a major consumer brand whose audience aligns naturally with the NWSL’s growing fan base.
By combining league-wide visibility, digital content and live brand activation, the partnership illustrates how women’s sports can create relevant sponsorship opportunities for brands well beyond traditional sports categories.
