Innovative Partnerships Group was founded on the core principles that align sports & entertainment rights holders to create long-term, measurable, and innovative partnerships. As a true “owner’s rep,” we provide the analytics, creative, and sales expertise to execute long-term naming rights and sponsorships. Innovative Partnerships Group has worked across major brands, all major sports leagues, governing bodies, and emerging sports rights holders.

Innovative Partnerships Group has leveraged its expertise in sports to take advantage of the growing entertainment industry for naming rights and sponsorships. Live entertainment properties are in high demand and our company is well positioned through our Partnership Intelligence™ system to guide brands to the entertainment space.

Innovative Partnerships Group-Health was established to provide the healthcare industry with access to corporate partnership revenue models historically available only within the sports and entertainment world. Innovative Partnerships Group leverages its global relationships to bring new commercial revenue to organizations throughout the healthcare ecosystem via the development of innovative partnerships (naming rights, founding partners, sponsorships, B2B partnerships, innovation center partners, sponsored research, IP co-development, etc.). 

Innovative Partnerships Group’s University Partnership Program allows higher education executives to maximize their campus-wide assets and programs in an innovative and non-traditional manner to develop new revenue streams. We believe the value of sponsorships and B2B partnerships at a university are more expansive than just athletic multi-media assets. Our team has a proven track record of building University Partnership Programs to match strategic brands with a campus in a unique, meaningful, and valuable manner.

Innovative Partnerships Group’s Real Estate & Smart Cities vertical allows real estate owners to unlock unrealized value of their holdings through sponsorship and naming rights. Our Partnership Intelligence™ system identifies new categories for B2C and B2B brands and builds commercial asset value by developing sponsorable assets no differently than with sports properties. We specialize in “match-making” with innovative brands across 250+ industry categories. Real estate owners can add a new source of capital within the capital stack that was traditionally only debt, equity, and public financing.

Innovative Partnerships Group’s Partnership Intelligence™ system allows Municipalities and Not-for-Profits to compete for naming rights and sponsorship dollars. We help organizations unlock value through new programmatic assets and platforms. We use our Business Insights to identify brands focused on cause marketing efforts while leveraging a deeper relationship with cities and not-for-profit organizations. Our B2B sponsorship module allows this industry sector to maximize its current expenditures, similar to how a sports property right holder leverages its business-back in maximizing sponsorship opportunities.