Hendrick Motorsports has selected Innovative Partnerships Group as its agency of record to support the organization’s commercial strategy and partnership development.
Innovative Partnerships Group will work closely with Hendrick Motorsports to create innovative sponsorship programs and platforms designed to grow the long-term value of the team’s NASCAR Cup Series and NASCAR O’Reilly Auto Parts sponsorship portfolio.
The collaboration will focus on identifying new brand opportunities, particularly with non-endemic partners, and developing integrated programs that extend beyond the racetrack. Areas of exploration include future-focused concepts such as the “garage of the future,” immersive brand integrations, and campus-wide activations that enhance the Hendrick Motorsports experience for partners and fans alike.
To support the engagement, Innovative Partnerships Group will dedicate business development resources in Charlotte to work alongside the Hendrick Motorsports team.
The Great Park Championship Soccer Stadium in Irvine, the only professional soccer stadium in Orange County, has emerged as one of the region’s most valuable sports marketing opportunities. With naming rights currently available, the venue offers brands a rare chance to align with a premier soccer destination in one of Southern California’s most dynamic markets. Innovative Partnerships Group is the agency representing the stadium and leading the effort to bring this high-profile sponsorship opportunity to market.
Further elevating the venue’s prominence, the City of Irvine and U.S. Soccer have announced that the U.S. Men’s National Team has selected the Great Park as its official Team Base Camp training site during the 2026 FIFA World Cup.
As part of this designation, the U.S. Men’s National Team will conduct its training sessions at the Great Park Championship Soccer Stadium. The stadium, opened in 2017, is a premier soccer-specific facility that seats more than 5,000 spectators and has become a centerpiece of the Great Park’s growing sports complex. The selection underscores the quality of Irvine’s athletic facilities and reflects the City’s ongoing commitment to developing venues capable of hosting world-class competition while remaining accessible to the community.
“We are honored that the U.S. Men’s National Team has chosen to train at the Great Park during the FIFA World Cup,” said Irvine Mayor Larry Agran. “This decision reflects the caliber of the Great Park Championship Soccer Stadium and the professionalism of the staff who operate it. Irvine is proud to welcome the players, coaches, and supporters from around the world to our great City for one of the world’s most celebrated sporting events.”
U.S. Soccer also praised the facility and its role in preparing the team for the global tournament.
“We are delighted to have the Great Park as our training site for the 2026 FIFA World Cup,” said U.S. Soccer Sporting Director Matt Crocker. “The facilities are simply outstanding and will provide the perfect training environment for our team to prepare to be successful at the World Cup.”
In conjunction with the team’s presence in Irvine, the Soccer Forward Foundation — U.S. Soccer’s legacy and social impact initiative — will collaborate with the City of Irvine and local organizations to host community-based coaching development programming during April in the lead-up to the tournament. The initiative will provide local coaches with training, tools, and resources to help them better support and inspire young athletes, ensuring that the impact of the World Cup extends well beyond the competition itself and strengthens the local soccer ecosystem.
“Moments like this create an incredible opportunity to connect the world’s biggest sporting event with the communities that make the game special,” said Lex Chalat, Executive Director of the Soccer Forward Foundation. “Through Soccer Forward, we are proud to partner with the City of Irvine and local organizations to equip coaches with the tools, training, and support they need to positively impact young people. By investing in the leaders who bring the game to life in their communities, we can ensure the momentum of the World Cup creates lasting opportunities for the next generation.”
The U.S. Men’s National Team, established in 1913, has qualified for 11 FIFA World Cups and will compete on home soil for the first time in more than three decades. The 2026 FIFA World Cup — co-hosted by the United States, Canada, and Mexico — will be the largest tournament in the event’s history, featuring 48 teams and 104 matches.
“From its transformation as Marine Corps Air Station El Toro into one of the nation’s premier municipal parks, the Great Park has become a destination for athletes and families alike,” said Irvine Councilmember and Great Park Board Chair William Go. “Hosting the U.S. Men’s National Team during the 2026 FIFA World Cup is a once-in-a-generation moment for the park and a proud milestone for our entire community.”
The 2026 FIFA World Cup will take place from June 11 through July 19 across host venues in the United States, Canada, and Mexico. The U.S. Men’s National Team will open its tournament against Paraguay on June 12 at SoFi Stadium. The team most recently advanced to the Round of 16 at the 2022 FIFA World Cup in Qatar.
Training sessions at the Great Park during the tournament will not be open to the public. Additional information regarding a welcome event in April and a potential community day will be announced in the coming weeks.
The naming rights industry is robust, mature, and well established. Yet despite decades of deal-making across sports, entertainment, and civic infrastructure, very few organizations have truly cracked the code on why a brand and a property come together to create a lasting naming rights relationship.
When done correctly, a naming rights deal can become one of the most powerful marketing, business development, and enterprise growth tools available to a brand. When done poorly, it becomes an expensive signage agreement rooted almost entirely in media value and exposure metrics. The difference is not awareness. It is perspective.
Most naming rights deals under perform because they are evaluated as marketing sponsorships rather than what they truly are: a brand acquiring a long-term business platform.
Naming Rights as a Business Acquisition, Not a Marketing Buy
A naming rights deal should be evaluated the same way a company evaluates acquiring another business. The question is not how many impressions will this generate, but what does this platform allow the business to become.
At its highest level, naming rights represent a brand embedding itself into a physical, emotional, and cultural ecosystem. That ecosystem should create value far beyond media exposure and must be capable of driving both B2B and B2C growth.
When viewed through this lens, naming rights become a vehicle to expand business development and sales pipelines, open doors to enterprise and institutional decision-makers, create a marketplace showroom for products, technology, and innovation, and serve as a center for customer engagement and relationship-building.
Beyond Marketing: Where Real Value Is Created
The strongest naming rights deals extend across multiple dimensions of the enterprise.
They function as B2B and B2C growth engines, enabling brands to host clients, showcase capabilities, and create deal-making environments within the venue itself. They become business centers, not billboards.
They operate as community and corporate citizenship platforms, allowing brands to align authentically with local priorities, civic initiatives, and social impact efforts. This community integration strengthens trust and legitimacy, particularly for brands operating in regulated or high-scrutiny industries.
They act as employee engagement and recruitment hubs, transforming the venue into a living extension of the company’s culture. Naming rights platforms can support hiring, retention, internal pride, and leadership development.
They provide leverage with government affairs and public sector stakeholders, creating access, visibility, and influence that cannot be replicated through traditional marketing channels.
They serve as global showrooms for innovation, offering a real-world environment to demonstrate technology, sustainability initiatives, research and development capabilities, and future-facing solutions at scale.
Shared Philosophy Is the Real Fit
Asset fit and audience alignment matter, but they are not what ultimately determines whether a naming rights deal endures. The most successful agreements are rooted in a shared philosophy between the brand and the property.
This alignment goes beyond demographics. It asks deeper questions about shared values, long-term vision, and whether the venue authentically represents what the brand wants to stand for in the marketplace.
Just as in a business acquisition, cultural and philosophical alignment often matters more than surface-level synergies.
Structure, Valuation, and Future-Proofing Matter
Once naming rights are viewed as long-term business platforms, valuation and deal structure take on heightened importance. These agreements must be defensible on day one and resilient over decades.
This requires moving beyond media equivalency toward disciplined market valuation, thoughtful rights governance, category protection, and flexibility to adapt to future change. The strongest naming rights deals anticipate shifts in technology, media, regulation, and brand strategy rather than reacting to them.
The Common Thread in Enduring Naming Rights Deals
Across industries, the naming rights agreements that deliver lasting value share a common foundation. They are treated as business investments. They are designed to support enterprise objectives. They are structured with foresight. And they are rooted in shared philosophy between brand and property.
When those elements come together, naming rights become more than a name on a building. They become a strategic engine for growth, influence, and long-term value creation.
Sponsorships can deliver significant value for brands and properties, but ROI is not created by the deal itself. The true return on a sponsorship investment is realized through strategy, disciplined implementation, and thoughtful activation designed to connect brand objectives to audience engagement and measurable business outcomes.
Effective sponsorship programs go far beyond logo placement or static signage. They require a structured approach that integrates experience design, media, data, and ongoing optimization. When executed properly, sponsorships become scalable business platforms rather than isolated marketing tactics.
Aligning Sponsorship Strategy With Business Objectives
The foundation of any successful sponsorship program is clear alignment with business objectives. Before implementation or activation begins, brands and properties must define what success looks like. Objectives may include increasing brand awareness, driving customer acquisition, supporting product launches, building community engagement, or strengthening B2B relationships.
At Innovative Partnerships Group, sponsorship strategy begins with objective-setting and valuation discipline. Sponsorship assets are evaluated based on their ability to support business outcomes, not simply visibility. This ensures strategy, implementation, and activation remain aligned from the outset.
Strategic Implementation: Designing the Sponsorship Platform
Effective sponsorship implementation requires translating strategy into a scalable platform. This includes structuring rights, assets, and activation opportunities in a way that supports flexibility, measurement, and long-term optimization.
High-performing sponsorship implementations typically integrate:
IPG works with brands and properties to design sponsorship platforms where assets, activation, and media function as a connected system rather than isolated components.
Activation Across Multiple Channels
Sponsorship activation is most effective when deployed across multiple channels. Relying on a single touch point limits both reach and impact. Multi-channel activation reinforces brand messaging and creates multiple opportunities for audience interaction.
Activation strategies should be designed to meet audiences where they are—on-site, online, and through ongoing content engagement. Integrated activation increases frequency, relevance, and recall while improving measurement accuracy.
Digital and Social Media Integration
Digital and social platforms are essential to modern sponsorship activation. They extend reach beyond physical attendance and enable real-time engagement and performance tracking.
Effective digital sponsorship strategies include branded content, audience participation, user-generated content, and social amplification tied directly to on-site experiences. At Innovative Partnerships Group, digital activation is planned as a core component of the sponsorship platform, not an afterthought.
Experiential Activation and Audience Engagement
Experiential activation creates emotional connection and deeper brand engagement. Interactive installations, product demonstrations, hospitality environments, and immersive brand moments allow audiences to engage meaningfully with sponsors.
The most effective experiential activations are purpose-driven, integrated with digital extensions, and designed to support measurable objectives. Innovative Partnerships Group ensures experiential elements are aligned with broader sponsorship goals and supported by data capture and performance metrics.
Measuring ROI Through a Disciplined Framework
Maximizing ROI requires moving beyond impressions alone. Innovative Partnerships Group applies a three-level measurement framework:
This approach provides clarity into what is being delivered, how audiences are responding, and how sponsorship investments are contributing to business outcomes.
Creating Long-Term Value
The strongest sponsorship returns are achieved through consistent execution over time. Ongoing strategy refinement, implementation optimization, and activation evolution allow sponsorships to generate compounding value.
IPG treats sponsorships as long-term business platforms, continuously optimizing performance and ensuring alignment with evolving brand and market conditions.
A Strategic Approach to Sponsorship ROI
Successful sponsorship ROI is driven by strategy, disciplined implementation, and intelligent activation. When brands and properties align objectives, structure assets effectively, and apply rigorous measurement, sponsorships deliver sustainable business value.
Innovative Partnerships Group helps brands and properties design, implement, activate, and measure sponsorship programs with accountability and long-term impact.
Learn the basics of brand representation for Naming Rights
1. What does brand representation mean in sponsorships and naming rights?
Brand representation in sponsorships and naming rights means serving as a trusted advisor and subject-matter expert acting on behalf of a brand. It includes guiding strategy, valuation, program design, negotiations, and long-term optimization so sponsorship and naming rights investments drive real business and brand outcomes.
2. How is brand representation different from traditional sponsorship agencies?
Traditional brand representation is broader and can span many areas of marketing. A sponsorship and naming rights Agency of Record is more specialized, combining marketing and business strategy with deep knowledge of how sponsorship and naming rights deals work and how properties think and sell. This helps brands integrate sponsorships and naming rights into their overall strategy and optimize long-term value and performance.
3. Why do brands need representation in sponsorships and naming rights?
Brands need representation because sponsorships and naming rights are complex, long-term investments, and success depends on understanding how the property side thinks, sells, and structures deals. A brand representative helps build strong relationships with rights holders while optimizing rights and benefits, securing the best deal structure, and ensuring the program is evaluated and measured effectively over time.
4. What services are included in brand representation for sponsorships and naming rights?
Brand representation includes end-to-end support across sponsorship and naming rights strategy, planning, and execution. This typically includes sponsorship strategy and advisory, naming rights planning, sponsorship and naming rights valuations, research and analytics, program design and sponsored program development, and brand equity and revenue impact analysis. It also often includes creative concepting, activation strategy, and measurement and optimization to ensure performance over time.
5. How does a brand representative help brands evaluate sponsorship and naming rights opportunities?
A brand representative evaluates opportunities through strategic fit, disciplined valuation, and deal-structure review. This includes benchmarking against comparable agreements, assessing the rights package and commercial terms, modeling brand and revenue impact, and clarifying activation requirements. The outcome is a defensible view of what the asset is worth, how it compares to alternatives, and how it should be structured to deliver measurable ROI over the full term.
6. How does brand representation impact sponsorship ROI?
Brand representation improves sponsorship ROI by ensuring agreements are structured correctly, rights are fully optimized, and performance is measured beyond media impressions. It emphasizes direct and indirect revenue impact, brand equity creation, and long-term value rather than short-term exposure metrics.
7. How are sponsorships and naming rights valued from a brand perspective?
Sponsorships and naming rights are valued based on brand impact, business objectives, market conditions, competitive context, and integration potential. This helps a brand understand what an asset is worth to them over the full term, not just what it costs.
8. What role does program design play in brand representation?
Program design turns sponsorships into scalable platforms rather than isolated assets. It includes building sponsored programs around community impact, sustainability, human capital, and government affairs to align with broader brand, ESG, and stakeholder priorities.
9. How does brand representation help brands unlock additional value?
Brand representation uncovers underutilized rights, integration opportunities, and structural improvements that increase total value. This can include new programs, deeper operational integration, expanded rights, improved measurement, and stronger activation planning.
10. What types of brands benefit most from sponsorship and naming rights representation?
Brands of all sizes can benefit from sponsorship and naming rights representation, from emerging brands pursuing their first strategic sponsorship to global Fortune 500 companies managing complex, multi-year naming rights investments. Representation adds value at every level by helping brands evaluate opportunities, structure deals, optimize rights and benefits, and measure performance.
11. How does brand representation support negotiations?
Brand representation strengthens negotiations by grounding deal terms in strategy, valuation, and market context rather than subjective pricing. It helps define value, optimize the rights package, structure agreements appropriately, and negotiate from an informed, defensible position.
12. How does brand representation impact long-term brand equity?
Brand representation ensures sponsorships and naming rights reinforce credibility, relevance, and alignment with meaningful platforms. Over time, this strengthens brand equity, improves market perception, and increases the long-term return on sponsorship investment.
Learn the basics of Sponsorship and Naming Rights
1. What is a naming rights deal?
A naming rights deal is a long-term commercial agreement in which a brand secures the right to attach its name to a venue, district, or other high-profile asset. Beyond signage, these deals typically include integrated marketing rights, media exposure, hospitality, and ongoing brand presence. When structured correctly, naming rights function as a strategic platform that delivers sustained visibility, credibility, and business value over time—not just logo placement.
2. How do sponsorships benefit brands?
Sponsorships allow brands to connect with audiences in environments where attention, emotion, and engagement are already high. Unlike traditional advertising, sponsorships create association, credibility, and relevance by aligning a brand with experiences people care about. The strongest programs are designed to drive specific business outcomes—such as awareness, consideration, customer acquisition, or community impact—rather than just impressions.
3. What types of sponsorships are available?
Sponsorships span a wide range of assets, including teams, leagues, events, venues, media platforms, districts, and mixed-use developments. They can be local, regional, or national in scope and may include naming rights, presenting sponsorships, category exclusivity, media integrations, and experiential activations. The right structure depends on a brand’s objectives, audience strategy, and long-term growth goals.
4. How do I determine if a sponsorship is right for my brand?
The right sponsorship aligns with your target audience, brand values, and business objectives—and can be measured against clear performance criteria. This requires understanding not just who the audience is, but how they engage, what the asset represents, and how the partnership can be activated. A strategic evaluation helps ensure the sponsorship supports broader marketing and business priorities rather than operating in isolation.
5. What are the key elements of a successful naming rights deal?
Successful naming rights deals balance financial terms with strategic value. Key elements include brand visibility standards, media and marketing rights, category protections, activation opportunities, contract length, and performance measurement. Just as important is ensuring the deal is structured to evolve over time, allowing the partnership to grow as the venue, audience, and market mature.
6. How can sponsorships enhance brand visibility?
Sponsorships enhance visibility by embedding brands into highly visible, culturally relevant platforms across physical, digital, and media channels. The greatest impact comes from integrated programs that combine signage, media exposure, content, and on-site experiences. Visibility is most effective when it is consistent, contextually relevant, and supported by activation—not just presence.
7. What’s the difference between naming rights and sponsorships?
Naming rights are a premium form of sponsorship that provide exclusive, long-term brand association with an asset’s identity. While sponsorships can include a variety of assets and shorter-term agreements, naming rights typically involve higher investment, longer commitments, and deeper integration into the property’s brand and communications. As a result, they require more rigorous valuation, structuring, and long-term planning.
8. How do you negotiate sponsorship deals?
Effective sponsorship negotiations are grounded in a clear understanding of value—on both sides of the table. This includes evaluating audience reach, brand alignment, market conditions, and comparable deals. The goal is not simply to reduce cost, but to structure agreements that maximize rights, flexibility, and long-term return. Strong negotiations result in partnerships that are fair, sustainable, and performance-driven.
9. How do I know if my venue is ready for a naming rights deal?
A venue is ready for naming rights when it has a defined brand identity, measurable audience reach, and long-term relevance. Market demand, category interest, and competitive context also matter. A formal valuation helps determine realistic pricing, optimal deal structure, and the types of brands most likely to see strategic value in the partnership.
10. How can naming rights generate long-term revenue?
Naming rights provide predictable, long-term revenue that supports operations, development, and growth. Beyond the base fee, well-structured deals can unlock additional value through extensions, activation spend, and expanded partnership rights. As the property’s profile grows, naming rights can also increase in strategic importance and market value over time.
11. What industries benefit most from sponsorships and naming rights?
Industries that value visibility, credibility, and long-term brand association—such as sports, entertainment, real estate, financial services, healthcare, technology, and education—often see strong returns from sponsorships and naming rights. The key is not the industry itself, but how well the partnership aligns with the brand’s audience, positioning, and growth strategy.
12. How do sponsorships impact the overall success of an event or venue?
Sponsorships provide critical financial support while enhancing the overall experience for fans, guests, and stakeholders. Strong partnerships can elevate marketing reach, improve amenities, and fund innovation. When aligned strategically, sponsorships contribute not just revenue, but long-term brand strength and market relevance for the event or venue.
For more information about this partnership, check out our case study.
LOS ANGELES, CA – June 13, 2025 – Innovative Partnerships Group is a leader in naming rights, long-term sponsorships and brand partnership advisory and consultancy for the sports and entertainment industry. HotelPlanner is proud to announce the successful execution of over 25 new partnerships between HotelPlanner and premier sports properties over the past three years. Representing HotelPlanner, Innovative Partnerships Group has played a critical role in expanding the travel technology company's presence across the sports landscape, ultimately building strategic and creative relationships with major organizations across the United States.
Innovative Partnerships Group is the best in the business—a trusted partner whose proprietary Partnership Intelligence System and proven deal-making methodology give us significant credibility and a competitive edge”, said Bruce Rosenberg, CEO of HotelPlanner. “This relationship has been instrumental in acquiring partnerships with unique and emerging sports properties”.
Through Innovative Partnerships Group’s strategic leadership, HotelPlanner has become a trusted travel partner for organizations such as USA Boxing, the Pro Rodeo Cowboys Association (PRCA), Tough Mudder, DEKA, Life Time, The Basketball League (TBL), Team Combat League (TCL), and the National Lacrosse League (NLL). Each partnership is tailored to the unique needs of the property—ranging from offering exclusive hotel discounts and streamlined group booking solutions to developing custom-branded platforms and providing 24/7 travel support.
“These partnerships reflect our commitment to adding real value to the clients we work with and building their sports portfolio in a meaningful way,” said Sierra Kempthorn, Director of Business Development at Innovative Partnerships Group.
Among the highlights: HotelPlanner now supports endurance athletes participating in Life Time’s top events nationwide; helps Tough Mudder and DEKA participants save up to 70% on travel with direct platform integrations; provides discounted lodging for USA Boxing referees, staff, and supporters; powers team and fan travel logistics for emerging leagues like The Basketball League and Team Combat League; and offers NLL teams, fans, and youth programs access to a fully customized hotel booking platform under the NLL brand.
"Whether it's a world-class boxing event, a gritty endurance challenge, or a lacrosse championship weekend, travel is a crucial piece of the experience," Kempthorn added. "Our role at Innovative Partnerships Group is connecting value to sports properties in ways that drive impact and growth for all parties involved."
With 30 current HotelPlanner deals now in place—and additional partnerships on the horizon—Innovative Partnerships Group continues to deliver transformative, revenue-generating solutions for some of the most dynamic organizations in the sports and entertainment world.
About Innovative Partnerships Group
Innovative Partnerships Group is a global leader in developing long-term, revenue-generating business relationships among the most prestigious professional sports team, entertainment properties and global brands.
The company has been recognized on several occasions in recent years by Sports Business Journal as one of the leading sports marketing agencies in this industry. Innovative Partnerships Group has its breakthrough Partnership Intelligence™ system that allows both properties and brands to maximize their return on sponsorship partnerships. For more information, visit www.Innovative Partnerships Group360.com.
About HotelPlanner
HotelPlanner is a leading travel technology company and hotel booking platform that combines proprietary artificial intelligence technology, a 24/7 global gig-based reservations and customer service network, and robust travel partnerships to deliver the best value for hotel stays worldwide.
For more information about this partnership, check out our case study.
Irvine, Calif., Feb. 5, 2025 — OCVIBE, the visionary entertainment and lifestyle district coming to Anaheim, is proud to announce Concordia University Irvine as a Founding Partner and its Official Education Partner. This groundbreaking partnership marks a transformative step for both organizations, creating opportunities to showcase Concordia’s reputation as a regionally and nationally recognized institution that fosters unique professional and academic experiences for its students.
Through this collaboration, OCVIBE and Concordia will jointly develop innovative programs designed to enhance the educational journey of Concordia University Irvine students. These initiatives will include:
Looking to the future, OCVIBE and Concordia will also create a dedicated workspace at OCVIBE, offering students and the community a dynamic environment to collaborate and learn within the heart of this cutting-edge district.
“Concordia University Irvine is thrilled to serve as the sponsoring educational partner with OCVIBE, a new locale that will become the heart of Orange County,” said Dr. Michael A. Thomas, President of Concordia University Irvine. “Filled with sports and entertainment venues, restaurants, hotels, residential housing, business spaces, and open plazas, OCVIBE will be the place to be in Southern California! We have caught Henry and Susan Samueli’s vision for this transformative project, and we applaud their ongoing commitment to Orange County. And we just knew that Concordia’s faculty, staff, and students had to be part of this. Concordia University Irvine has called OC home for nearly 50 years, so we cannot imagine a more fitting and strategic partnership to showcase our educational offerings and the talents of our students with the citizens of Orange County!”
As part of the partnership, Concordia University Irvine will also play an integral role in community engagement at OCVIBE, serving as the presenting partner for one tentpole community event each year and hosting four public performance arts events annually within the district. Concordia will also benefit from LED and static signage throughout the OCVIBE campus, reinforcing its role as an educational leader and its deep connection to Orange County.
In addition to aligning with OCVIBE, Concordia University Irvine is becoming the Official Education Partner of the Anaheim Ducks and Honda Center. More details on this exciting collaboration will be shared closer to the start of the Ducks' 2025–2026 season, highlighting the expanded opportunities for Concordia students and the greater Anaheim community.
“Concordia University Irvine’s commitment to academic excellence and community enrichment aligns perfectly with OCVIBE’s mission to inspire and connect people through exceptional experiences,” said Graham Siderius, OCVIBE’s Chief Partnerships Officer. “We’re thrilled to welcome Concordia as a Founding Partner and look forward to creating transformative opportunities together.”
OCVIBE was represented by Innovative Partnerships Group for the origination and negotiation of the partnership with Concordia University Irvine.
For information about OCVIBE, including press materials, please visit ocvibe.com/mediacenter.
About OCVIBE
OCVIBE is a vibrant entertainment district at the heart of Anaheim in Orange County, California. Currently in development by the Samueli Family and OC Sports and Entertainment (OCSE), OCVIBE will reimagine the downtown experience by turning 100 acres in Anaheim into an easily accessible, walkable district designed to bring surrounding communities together at the intersection of culture and entertainment. OCVIBE will surround Honda Center with serene park space and introduce a broad selection of eclectic dining options, concerts and nightlife, and a rotation of immersive entertainment experiences not found elsewhere in Orange County. For more information, visit ocvibe.com.
About Concordia University Irvine
Concordia University Irvine, part of the Concordia University System, is a private, nonprofit Christian university that is proud to be one of the founding institutions of higher education in Irvine, California. For nearly 50 years, we have developed “wise, honorable, and cultivated citizens” through distinctive Lutheran education. Today, we educate nearly 5,000 students on campus and online, and our alumni network has grown to over 25,000 worldwide. We’re recognized as a top-ranked university for Social Mobility by U.S. News & World Report and a fierce NCAA Division II PacWest competitor. Learn more at cui.edu.
About Innovative Partnerships Group
Innovative Partnerships Group is a global leader in developing long-term, revenue-generating business relationships among the most prestigious professional sports teams, entertainment properties and global brands. The company has been recognized on several occasions in recent years by Sports Business Journal and other publications as one of the leading sports sponsorship and naming rights agencies in this industry. Innovative Partnerships Group has its breakthrough Partnership Intelligence™ system that allows both properties and brands to maximize their return on sponsorship partnerships. For more information, visit www.ipg360.com.
Concordia University Irvine Media Contact
Ann Ashmon
ann.ashmon@cui.edu
OCVIBE Media Contacts
Erika Muir
emuir@ocvibe.com
Emily Sharp
esharp@ocvibe.com
Leader in Naming Rights/Partnerships/Sponsorship Sales
Innovative Partnerships Group is looking for a Senior Director Business Development to join our fast-growing organization. This role will be tasked with leading business development and consulting efforts including key accounts with a focus on strategic and long-term partnership sales, external project and client management and internal leadership. A proven track record in sponsorship sales, business acumen, entrepreneurial spirit and solution-based approach are key elements for this role. The ideal candidate will have a team-oriented mindset, openness to thinking differently and a career rooted in collaboration. This candidate will also possess strong interpersonal skills and the ability to carry internal and external projects while reporting into partners of the firm and the C-suite.
Innovative Partnerships Group is a leading commercial consulting and analytics firm at the intersection of sports and entertainment and more. Our focus is on long-term revenue generation through partnership marketing. Our firm is a globally recognized organization that consults with prestige properties and as well as global brands to help maximize their sponsorship/partnership investments. We hold deep expertise in B2B partnerships, naming rights, foundational and sponsorship partnerships with a focus on sports and entertainment districts. We successfully execute on these partnerships through its proprietary Partnership Intelligence software that provides quantitative results for media and programs/platforms as well as the direct/indirect revenue potential for both properties and brands. Additional information is available at www.ipg360.com
At Innovative Partnerships Group, our core values are what bring us together and drive us to do big things for our partners. We commit to excellence for our clients, inspire, have fun, collaborate through leadership and always, act with empathy and respect. We are looking for the right individual to embody these values and communicate them to the future recruits.
To apply send your PDF resume and cover letter to hr@ipg360.com.
Innovative Partnerships Group is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of age, sex, sexual orientation, gender identity, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, military status, pregnancy or any other legally-recognized protected basis under Federal, state or local laws, regulations or ordinances.
Innovative Partnerships Group is dedicated to providing team member with a workplace the is free of drugs and alcohol. While on Company premises, whether during work time or non-work time, team members are prohibited from being under the influence of drugs or alcohol.
LEADER IN NAMING RIGHTS/PARTNERSHIPS/SPONSORSHIP SALES
Innovative Partnerships Group (IPG) is looking for a VP Business Development to join our fast-growing organization.
This role will be tasked with leading business development and consulting efforts including key prestige accounts with a focus on strategic and long-term partnership sales, external project and client management and internal leadership. A proven track record in naming rights and sponsorship sales, business acumen, entrepreneurial spirit and solution-based approach are key elements for this role. The ideal candidate will have a team-oriented mindset, openness to thinking differently and a career rooted in collaboration. This candidate will also possess strong interpersonal skills and the ability to carry internal and external projects while reporting into partners of the firm and the C-suite.
Innovative Partnerships Group is a leading commercial consulting and analytics firm at the intersection of sports, entertainment, technology and other industry verticals. Our focus is on long-term revenue generation through partnership marketing. Innovative Partnerships Group is a globally recognized organization that consults with prestige properties and as well as global brands to help maximize their sponsorship/partnership investments.
Innovative Partnerships Group executes on these partnerships through its proprietary Partnership Intelligence software that provides quantitative results for media and programs/platforms as well as the direct/indirect revenue potential for both properties and brands.
At Innovative Partnerships Group, our core values are what bring us together and drive us to do big things for our partners. We commit to excellence for our clients, inspire, have fun, collaborate through leadership and always, act with empathy and respect. We are looking for the right individual to embody these values and communicate them to the future recruits.
To apply send your PDF resume and cover letter to hr@ipg360.com.
Innovative Partnerships Group is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of age, sex, sexual orientation, gender identity, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, military status, pregnancy or any other legally-recognized protected basis under Federal, state or local laws, regulations or ordinances.
