Austin Bold FC of the USL started their inaugural season in 2018 and requested that IdeaQuest and Innovative Partnerships Group help secure the top partner in the franchise’s short history.

The Austin Bold ownership wanted to start their inaugural season with a jersey partnership. We were asked to secure the jersey naming rights partner with only 45 days until the launch of the franchise.

Our collective teams built a custom jersey naming rights platform that aligned Austin Bold’s initiatives with Ascension Seton’s business goals. Innovative Partnerships Group platform incorporated not only media assets but non-media platforms that embedded trainers, physicians, and a human capital program to build massive brand equity both externally and internally with employees.

Austin Bold and Ascension Seton executed one of the most meaningful and valuable jersey naming rights in major league soccer history.