Innovative Partnerships Group conducted a thorough audit of HotelPlanner's partnership portfolio to evaluate current deals, eliminate low-performing partnerships and identify key opportunity areas for the brand in conjunction with its new partnerships goals & objectives. Innovative Partnerships Group created a distinctive value proposition and strategy to sign partnerships with teams, leagues, events, youth organizations, and NGBs that unlocked untapped revenue streams for both HP and their partners – turning an expense item into a new revenue opportunity.
Innovative Partnerships Group has secured over 30 partnerships for HotelPlanner across the sports & entertainment landscape with leagues (such as the NBA G League, United Soccer League, The Basketball League, Team Combat League, and National Lacrosse League), professional teams (representing MLB, NHL, NBA, MLS, and NFL), NGBs (such as USA Triathlon, USA Boxing, USA Bobsledding, and Professional Rodeo Cowboys Association) and sports organizations like AYSO, Let’s Do This, and Spartan/Tough Mudder. These partnerships resulted in millions of dollars in direct revenue for HotelPlanner and 8+ figures in new revenue for HP’s partners.
