From Stadium Naming rights to jersey patches and beyond, we have national and global experience in securing sports sponsorships.
A Full-Service Agency
Innovative Partnerships Group’s University Partnership Program allows higher education executives to maximize their campus-wide assets and programs in an innovative and non-traditional manner to develop new revenue streams. As a University sponsorship agency, We believe the value of sponsorships and B2B partnerships at a university are more expansive than just athletic multi-media assets. Our team has a proven track record of building University Partnership Programs to match strategic brands with a campus in a unique, meaningful, and valuable manner.
What We Do for Universities
We work across all facets of sports sponsorship and sports partnership, including:
Campus Building Naming Rights
Transit Station Naming Rights
Founding Partners
On-Campus Activation Partnerships
Campus Sports Stadium Naming Rights
Education Programming Partnerships
Sustainability Partnerships
Athletic Sponsorship
International & Global Experience
Our team of business development professionals has experience with every sport across many different leagues. We have worked internationally and globally to secure naming rights deals and sports sponsorship deals.
We have worked at all stages of the revenue process with rights holders across all the sectors shown above. All decisions have an eye towards growing the value of the partnership opportunities. We work collaboratively with multiple stakeholders and interest groups, leveraging our executive team’s robust rolodex of industry connections to bring partnerships to life from outreach to completion, supported by our naming rights consulting capabilities and broader sports sponsorship market expertise.
Innovative Partnerships Group’s proprietary Partnership Intelligence™ system provides the most comprehensive 360 perspective on how brands should evaluate, measure and value naming rights, sponsorships and B2B partnerships. Innovative Partnerships Group is recognized globally as one of the top agencies for its state-of-the-art multi-view process.
Our portfolio of work includes consulting, valuation, and business development work for stadium naming rights, mixed-use real estate districts, jerseys, and more. As part of our process, we perform a deep dive to understand key market and property characteristics. We analyze the property within our brand side naming rights valuation tool to identify the strengths, weaknesses, and important demographics.
We have built an in-house, full-service creative agency of industry-leading storytellers and artisans that connect brands with arena naming rights and sponsorship opportunities. The creative team leverages its proprietary digital asset library of naming rights sponsorship examples and sponsorship assets across hundreds of industry categories and tens of thousands of custom images
