The Media Module approaches media valuation considering both Asset Classes and Exposure Channels hand-in-hand. This is key, as many valuation companies solely consider the main source of exposure for any one asset, while Innovative Partnerships Group’s methodology analyzes every asset individually across each of its Exposure Channels.

Each Exposure Channel has its own valuation methodology, which considers key factors such as audience size, impressions, engagement/interactions, exposure duration, asset size, clarity, and share of voice.

Innovative Partnerships Group leverages industry expertise and insights to project the market value of assets primarily focused on the three overarching Asset Classes below. Within each Asset Class, the characteristics of each asset determine its Sub-Asset Class, with a weighted Property Index Score respective to each Sub-Asset Class being applied to each Non-Media asset to determine values for each.

Traditional sponsorship valuation often lumps all assets that aren’t media within one categorization. Innovative Partnerships Group breaks them out into several groupings, including the more customized, thematic Programs & Platforms. These are the thematic realization of both media and non-media assets to create custom concepts for partners—a distinction from traditional assets which are often just a single inventory item without a larger multi-asset connecting theme.

Innovative Partnerships Group has developed a revamped Property IP Valuation Module. Historically, this is one of the most challenging components of valuation. Our module allows properties to understand the true annual value of licensing their IP to brand partners using defensible, market-tested approaches.
Innovative Partnerships Group’s methodology integrates variations and incremental impacts for both naming rights versus official/standard partners and industry category impact.