Jeff Marks is a sports business executive with more than 20 years of experience working with Fortune 500 companies, sports franchises, leagues, venues, governments, universities and investors. He is the founder and chief executive of Innovative Partnerships Group, a leader in developing long-term, revenue-generating relationships between global brands and prestige real estate properties, focusing on sports and entertainment complexes.

Marks negotiated the largest naming rights agreement of 2016, the Johnson Controls Hall of Fame Village, which transformed the way naming rights and commercial partnership deals are executed in the sports industry and beyond. Other notable partnerships Marks has facilitated include Atlanta’s Mercedes Benz Stadium; Arlington, Texas’ Globe Life Park; Ottawa’s TD Place; and Hamilton, Ontario’s Tim Horton’s Field.

Prior to Innovative Partnerships Group, Marks served as president of Premier Ventures, an advisory for sports franchise owners seeking to build shareholder value, and managing director of Premier Partnerships, where he executed some of the top sports business transactions in the country. He was also founding partner and managing director of investment and advisory firm Sports Business Ventures.
Marks serves on the LA Sports Council Board of Directors as well as the Cedars Sinai Medical Center Sports Spectacular Committee. He is a former chairman of the YPO Golden West Chapter and a past chair of the Jewish Sports Hall of Fame.

Marks earned a BA in international economics from UC Berkeley and an MBA from USC’s Marshall School of Business. He lives with his wife and two children in Los Angeles.

Eric is responsible for accelerating Innovative Partnerships Group’s growth and expansion. Eric is a 25+ year veteran in venture capital, healthcare, and private equity. Eric has served in numerous roles – Venture Partner at Wavemaker 360, Chief Strategy Officer of the Verity Health System, CEO of the Verity Physician Network, CEO of Surgical Partners of California, Executive Director at Cedars-Sinai Health System, CEO of the California Heart Center at UCLA, and Managing Partner at Catalyst Venture Group. Eric serves as a member of the Board of Directors for numerous non-profit and for-profit companies. Eric is also a frequent speaker/panelist at industry conferences and guest lecturer for the schools of business, medicine, and public policy at the University of California Los Angeles and at the University of Southern California.

Mr. Wiener is a Partner, Managing Director and Head of Consulting & Business Development at Innovative Partnerships Group, joining the firm less than one year into the company formation. Mr. Wiener oversees growth for the company, serving as a member of Executive Team with leadership duties across property, brand, retained, and project-based clients in domestic & international markets and leading a dynamic, high-performing team across the country.

Prior to Innovative Partnerships Group, Mr. Wiener was a senior executive at Wasserman, responsible for long-term partnerships for the Fortune 500 and global rights holders.

His diverse experience and strategic approach provide a foundation to execute complex, non-traditional partnerships that are mutually beneficial for all parties, building a reputation for his creativity in deal making and delivering win-win-win agreements.

Prior to Wasserman, Mr. Wiener worked for the San Diego Padres ownership group as a member of the Front Office holding multiple revenue positions, quickly working his way up through the organization holding the top sales position in the front office every year during his tenure in Major League Baseball.

Mr. Wiener is a graduate of the University of California, Los Angeles He is actively involved with his alma mater’s Alumni Association and an executive member of the Milken Institute’s global Young Leaders Circle network.

Dave is a veteran in the creative space with expertise across all areas of creative, from print to digital, to branding and video.

For 18 years, Dave was a partner at the Chicago boutique agency Core Twelve where he was the lead creative on the Mercedes-Benz account and also worked closely with such brands as Nike, Smart Car, the Atlanta Falcons and the World Trade Center.Prior to Core Twelve, Dave was a Senior Art Director at BrannBlau (Currently Havas Chicago) where he worked on the Sears account.

At Innovative Partnerships Group, Dave heads up the Creative Solutions team and approaches all projects with the same intrigue and desire to solve problems and generate revenue through smart concepts and sensible design.

Originally from Detroit, Dave holds a degree in Advertising from Michigan State University.

Sean Moran joined Innovative Partnerships Group in 2018 and helps run the Valuation & Analytics division. Over the past three years, Sean has worked on Stadium Naming Rights projects across all professional sports, while also assisting brands in their partnership negotiations. Prior to joining Innovative Partnerships Group, Sean was a Senior Manager at KPMG having worked in both Washington D.C. and Chicago.

Sean obtained his undergraduate degree in Business Administration and Master of Accounting degree from Kenan-Flagler at the University of North Carolina- Chapel Hill. In addition, Sean also received his MBA from USC Marshall where he spent time assisting LA28 on their Olympic bid.

Mandanna Subbaiah joined Innovative Partnership Group in 2021 as the Director of Finance and Operations. He will be responsible for the day-to-day Finance and Operations functions as well as having broad oversight over Administration, HR and IT.
Before joining Innovative Partnership Group, Mandanna worked for 11 years at global online market research firm Dynata as the Director of Financial Planning & Analysis for the North America business. Prior to this, he worked for Fidelity Investments. He has extensive experience in financial modeling and forecasting and has also been involved in multiple mergers and acquisitions.
Mandanna earned his Bachelor of Engineering at RV College, Bangalore, India and an MBA from the University of Wisconsin, Madison. He currently lives in Los Angeles with his wife.

Prior to joining Innovative Partnerships Group, Cassidy spent the past four and half years at the NBA working within the League’s Team Marketing and Business Operations group. She consulted NBA, WNBA, NBA G League and NBA 2K League teams on partnership strategy, development, and activation. Before the NBA, Cassidy worked team-side at the Sacramento Kings and with Kroenke Sports and Entertainment. Cassidy graduated with a B.A. from the University of Denver where she played four years of D1 Volleyball. Cassidy currently resides in Brooklyn, New York.

Jesse is a graphic designer and writer with experience in brand development, brand strategy, and digital marketing. Jesse graduated from Portland State University in 2009 with a Bachelor of Arts in English and Writing. He also studied graphic design, a field in which he honed his skills while working as the sole designer at a startup branding agency in Portland, OR. He went on to serve as the agency’s Creative Director and built the agency’s design department from the ground up.

After that, Jesse spent some time working in the publishing industry where he served as a Digital Marketing Director. The publisher, located in Portland, created business, home, and travel magazines and guides for the state of Oregon. Jesse oversaw their digital advertising, email marketing, social media, and event branding.
In 2019, Jesse moved from Portland to Los Angeles where he worked as a freelancer for various branding projects before landing at Innovative Partnerships Group where he works as an Art Director on the Creative Solutions team.

In his spare time, Jesse likes to cook, write stories, and design video games.

Daniel is a Director on the Innovative Partnerships Group’s Consultative Business Development Team. His industry expertise and entrepreneurial mindset enables him to create unique and engaging partnerships that serve his client’s needs. Daniel focuses on creating innovative and highly integrated partnerships that tell his client’s story in a meaningful way.



Prior to joining Innovative Partnerships Group, Daniel spent his 9 year career building two successful companies and most recently as a sales leader for the world’s largest collegiate multimedia rights company, Learfield. Daniel graduated with a B.A. from College of the Holy Cross and received his MBA from UNC Kenan-Flagler Business School. Daniel currently resides in Charlotte, NC with his wife and daughter.

Wyatt Pierson joined Innovative Partnerships Group in October of 2021 as a Junior Art Director for the Creative Solutions team.
Wyatt began as an intern for a branding agency out of Los Angeles and worked his way to the role of Digital brand designer. After that, Wyatt worked as the Junior graphic designer for a Cybersecurity company out of New York, further developing his skills as a designer.
In his spare time, Wyatt enjoys watching films, walking his dog, and dabbling in 3D animation.

Trevor is a Los Angeles native with a strong interest in the intersection of sports and business. He graduated from USC in 2020 with a degree in Business Administration and has previous experience managing accounts at Brand Wagon Agency, assisting in operations at Steinberg Sports & Entertainment, and working in talent marketing and brand partnerships at The Cut Agency. He joined Innovative Partnerships Group as a Business Development Coordinator in 2022.

Oliver joined Innovative Partnerships Group in 2023 as an intern, gaining experience in business development, revenue generation, and consulting. He has since joined full-time as a Business Development Coordinator. A graduate of Washington University in St. Louis, he received a major in American Studies (Track: Sports & Society) and minors in Sports Business and Legal Studies. With a strong interest in the sports industry, he has previous experience in partnerships working with the St. Louis Sports Commission, United States Golfer’s Association (USGA), and Los Angeles Football Team (LAFC). His passion for the intersection of sports, business, and the law led him to write a senior thesis titled “The Labor Politics of Player Empowerment in the NBA.”

Passionate about sports business, for more than 20 years I have worked in different areas of the sector, focusing especially on sports sponsorship from a property, brand and agency perspective.

Within this industry, I started working in the Corporate Hospitality department at Dorna (MotoGP), collaborating closely with the sponsorship team. Later, for more than 3 years, I worked in the communication department of Damm and little by little, we were absorbing the activation of some sponsorships of the brand, such as the World Padel Tour, the Mutua Madrid Open Tennis, or the relationship with some clubs, such as FC Barcelona.

In 2014, one of the best stages of my career began, leading the sponsorship activation department in the office that FC Barcelona opened in Hong Kong. In 2016, I returned to Barcelona to continue working for 3 more years in the office that FC Barcelona has in Barcelona.

During my last stage, I worked for 3 years at the sports marketing agency CA Sports to learn about the world of sponsorship from another perspective, and then I joined Kosmos, a company that for 3 years organized the Davis Cup Finals and the renowned Kings League competition.

Before joining Innovative Partnerships Group, Sierra spent over four years managing and developing partnerships at National Amateur Sports, a sports marketing and media company within the high school space. She has additional experience working for the Carolina Panthers, Ticketmaster, and The Masters Tournament. Sierra graduated with a B.A. from the University of South Carolina and currently lives in Charlotte, NC.

Isabel Lapus began her career with Innovative Partnerships Group as a part of its first intern class where she acquired valuable insights in the fields of business development, entrepreneurship, and marketing. After graduating from the University of California, Los Angeles with a Bachelor’s Degree in Economics, she joined Innovative Partnerships Group as a member of the Valuation & Analytics team. In this role she helps clients unlock the true value of their partnership offerings and maximize their revenue. Prior to joining Innovative Partnerships Group, Isabel gained experience at PricewaterhouseCoopers in their Deals and Corporate Finance Division and at a boutique investment bank CEC Capital.

Joyce joined Innovative Partnerships Group Valuation & Consulting team in 2024. Joyce graduated from UCLA with a double degree in Business Economics and Statistics & Data Science, where she gained experience in data analysis, valuation, and business. Prior to joining Innovative Partnerships Group, Joyce gained experience in consulting at Bain & Company.

A 2021 graduate of the University of California, Los Angeles, Ben works on Innovative Partnerships Group’s Valuation & Analytics team. As a Business Economics major at UCLA, with Entrepreneurship and Accounting minors, Ben has always had interests across business, marketing, and finance, along with a passion for sports. After gaining accounting experience in tax, he sought a shift to the sports world, joining Innovative Partnerships Group’s fall 2020 internship class.

Throughout his experience as an intern and since joining full-time, Ben has gained expertise across partnerships and revenue generation in sports, valuation analysis, financial modeling, partnership marketing optimization, and more. He’s leveraged these skills to offer clients strategic advice to unlock value from their partnerships, in a variety of consulting projects across sports, entertainment, healthcare, and municipal sectors.

A native of Marin County in the San Francisco Bay Area, Ben enjoys spending time outdoors, and even though he resides in LA, that doesn’t stop him from cheering on his Bay Area sports teams.

Rick Levy is a strategic investor, seasoned attorney, and former founding partner of ICM Partners, one of the world’s largest talent and literary agencies representing clients in motion pictures, television, publishing, theater, concerts, and sports. He continues to be a senior advisor to the agency’s CEO.

In addition to serving as ICM’s chief operating officer and a member of the board of directors, Levy served as the company’s chief legal officer. At ICM, Levy led the agency’s deal team to sell a controlling interest of ICM to a private equity firm, the largest deal in the history of the sector at the time.

Prior to joining ICM, Levy was an associate in the employment and entertainment practice groups of Gibson, Dunn & Crutcher.

In addition to his consulting work, Levy serves on the board of directors of Just for Laughs, an international comedy platform that owns and operates the largest comedy festival in the world; Primary Talent International; Swedish talent and literary agency Albatros Agency; and Innovative Partnerships Group, the leading business development and partnership marketing firm.

Levy is admitted to practice law before the California State Bar and the United States District Court for the Central District of California. He received his JD from New York University School of Law, where he served as senior editor for the NYU Law Review.

Jon Vein is an entrepreneur, civic leader and philanthropist. Jon co-founded and served as the CEO of MarketShare, a leading cloud-based, big data marketing analytics and software company. In one of the largest transactions involving a Los Angeles-based technology company, MarketShare was acquired in December of 2015 by Neustar, and in December of 2016, after the successful integration of MarketShare into Neustar, Mr. Vein moved on from the company to pursue other endeavors in the public and private sectors. In 2016 and 2017 Jon was recognized as one of the 500 Most Influential People in Los Angeles by The Los Angeles Business Journal, and he was a winner of the 2016 Ernst & Young Entrepreneur of the Year Award in Los Angeles.

Prior to MarketShare, Jon served as Chief Operating Officer of Michael Ovitz’s AMG (Artists Management Group) and APG (Artists Production Group), overseeing all divisions, including talent, literary, animation, sports, music, publishing, and feature film production. Jon engineered AMG’s sale to The Firm, which he joined as co-head of the M&A/Strategic Advisory Services Division.

Before joining AMG/APG, Jon was Chief Operating Officer of Film Roman, the premier independent animation production company in the United States, where they produced shows such as The Simpsons, King of the Hill, Family Guy, and numerous other award-winning shows. An Emmy Award winner, Jon produced many film and television productions, including King of the Hill, The Simpsons, and the acclaimed Swimming with Sharks. Jon started his entertainment career as a founding partner of noted entertainment law firm Dern & Vein. Jon represented a wide range of individuals and companies, with deals ranging from talent and corporate level agreements to intellectual property licensing and employment agreements.

Before attending law school, Jon utilized his engineering and computer science background as a practicing engineer on the space program at Hughes Electronics and Teledyne Relays

Len Komoroski is Chief Executive Officer of the Cleveland Cavaliers and Rocket Mortgage FieldHouse, which includes the Cleveland Monsters (AHL), Cleveland Gladiators (AFL), Canton Charge (NBAGL) and Cavs Legion Gaming Club (NBA2K). In addition, he plays a leadership role for business operations and business-related endeavors for Cavaliers Chairman Dan Gilbert’s family of sports and entertainment interests in Ohio. He is also a principal in JACK Entertainment, which operates JACK Casino Cleveland and JACK Thistledown Racino.

With more than 30 years of experience in pro sports and entertainment, Komoroski’s leadership has helped set a solid business foundation from which the Cleveland Cavaliers, Cleveland Monsters, Canton Charge, Cavs Legion GC and Rocket Mortgage FieldHouse have flourished into one of the most successfully operated sports and entertainment teams in the country.

Komoroski joined the Cavaliers in 2003 as President. In his first year, he restructured and transformed how the Cavaliers approached the business community; assembled a team of top sports marketing pros; transformed the Cavs communications efforts; and oversaw the development of one of the most dynamic game experiences in the NBA. Other accomplishments at the helm of the Cavaliers business operations include playing pivotal roles in developing one of the top cable television relationships in the NBA with Fox Sports Ohio, as well as securing the entitlement of the Cavaliers new state-of-the-art player development center - Cleveland Clinic Courts. Most recently, Komoroski played a leadership role in the public/private partnership agreement formed between the Cavs, Cuyahoga County and the City of Cleveland for The Q Transformation, a major renovaton project to transform the nearly 25-year-old arena. As part of the agreement, the Cavs extended their lease with their landlord, Gateway Economic Development Corporation, for seven additional years at The Q until 2034.

Krystal has over ten years of experience in professional sports, graphic design, illustration, packaging, logos, interior design and all aspects of creative marketing and brand development.

During Krystal’s decade-long tenure with the NBA’s Oklahoma City Thunder, Krystal directed player photo shoots, worked with various partners and sponsorships to cultivate a variety of in-game experiences with brands such as Toyota, Skyy Vodka, Sprite, Midfirst Bank, Sonic, Gatorade and local breweries. Krystal expanded her creative expertise to the Oklahoma City community for which she received countless accolades and spearheaded her team's representation in the prestigious Addy awards program winning over 30 awards over the past 5 years.

Krystal’s father served in the U.S. military, enabling her to attend schools in Holland, Germany and Turkey. Her experiences abroad were integral in cultivating her interests in the arts and humanities field eventually leading to a calling in the graphics design profession. 

With over 19 years of distinguished experience in the sports industry, I have cultivated a specialized expertise in sales and sponsorships. For the past 5 years, I have held a prominent leadership role within the commercial department at Kosmos, the renowned agency founded by Gerard Pique. During my tenure, I played a pivotal role in driving the commercialization of the revamped Davis Cup and subsequently directed my focus towards the burgeoning Kings League.

Prior to my tenure at Kosmos, I devoted nearly 15 years to my career at Octagon, a prominent international sports consulting firm. Throughout my tenure at Octagon, I held diverse roles, all of which were geared towards maximizing sales potential. My areas of success encompassed selling a diverse array of properties, including tennis, beach soccer, cycling, and football.

John joined IPG in July of 2022, bringing over 30 years of sports and entertainment sales experience at the team, venue, and agency level. As Senior Vice President of Partnerships & Business Development, Alper oversees growth of the company, serving as a member on the Executive Team with leadership duties across property, brand, retained, and project-based clients in domestic and international markets and leading a dynamic, high-performing team across the country.
Prior to joining IPG, Alper worked for the Dallas Mavericks and FC Dallas on the team and venue side, and later spent ten years with Premier Partnerships and Legends on the agency side, securing over $500 million in contractually obligated income for their clients, including six different naming rights partnerships.