Competitive Analysis for Sponsorships and Naming Rights
Innovative Partnerships Group uses an extensive database to identify and analyze your closest competitors in order to identify market trends and show how they impact your valuation.
Real World Data
In today’s competitive landscape, credible sponsorship and naming rights analysis goes beyond surface-level data. With the rise of AI-generated summaries and automated sources, it’s easy to find data that appears authoritative but is incomplete or inaccurate. For organizations making long-term decisions around sponsorships and naming rights, this creates significant risk.
At Innovative Partnerships Group, we provide in-depth competitive analysis to evaluate how sponsorship agreements are structured, the value they generate, and how they perform over time. Our analysis helps clients understand how their sponsorship programs compare to peers, optimize market positioning, and adjust strategies for maximum long-term value.
A Comprehensive Sponsorship & Naming Rights Database
We leverage our proprietary Naming Rights and Sponsorship Deal Database, which includes a broad range of sponsorship agreements across industries such as:
Sports & Entertainment: Professional teams, leagues, and events, including stadium, arena, and jersey naming rights
Entertainment & Cultural Properties: Venues, theaters, museums, and cultural districts
Music: Venues, festivals, and multi-day events
Real Estate & Mixed-Use Development: Destination districts, commercial properties, and placemaking-driven projects
Universities & Healthcare: Campus and healthcare sponsorships, including athletics and medical systems
Municipalities: Civic assets, transit systems, and infrastructure projects
We leverage our proprietary Naming Rights and Sponsorship Deal Database, which includes a broad range of sponsorship agreements across industries such as:
Intelligence-Based Market Analysis
Our competitive analysis provides actionable insights into how sponsorships and naming rights perform in practice. We analyze:
Similar Properties: Macro and micro analysis of peer groups based on market size, audience profile, and asset mix
Category Competitive Landscape: Evaluation of key categories to identify saturation, exclusivity norms, and white space opportunities
Market Analysis: Local and regional assessments to understand sponsor demand, economic conditions, and competition
Our competitive analysis provides actionable insights into how sponsorships and naming rights perform in practice. We analyze:
Dive Deep on our Valuation Service
Some details on our methodology and deliverables
Valuation & Consulting
Sponsorship & Naming Rights Valuation
ROI Modeling
Strategic Recommendations
Identifying Key Trends & Best Practices
We stay ahead of industry trends by analyzing changes in inventory, such as jersey patch sales, impact pricing and sponsor evaluation. Our forward-looking approach also accounts for long-term naming rights agreements, expirations, renewals, and evolving market conditions.
Our analysis helps clients anticipate market shifts and better position themselves for future opportunities.
Educated Projections & Business Case Support
Our findings support sponsorship sales efforts and provide clarity around business cases for naming rights opportunities. This is especially valuable for new projects and major developments, where competitive analysis contributes to property valuation and income projections used in financing discussions.
Strategic Partnership
IPG’s competitive analysis equips clients with a clear, defensible understanding of how their sponsorship and naming rights programs compare to peers. It informs pricing, packaging, and long-term strategy, enabling properties to compete more effectively and maximize partnership value.
With sponsorship and naming rights expertise, we ensure decisions are based on credible market intelligence, not guesswork.
Turn Assets Into Advantage
Partner with Innovative Partnerships Group to identify, structure, and secure transformative partnerships that shape the future.
