USA Team Handball is the National Governing Body for the Olympic discipline of Team Handball. Although the NGB was only formed in 2006, Team Handball has been present in the US since 1936. They are the only organization recognized by the United States Olympic & Paralympic Committee and International Handball Federation to lead handball initiatives in the United States.
USA Team Handball was looking for new ways to bring on partners and drive long-term revenue. They had success getting the endemic categories onboard but they needed a new way of thinking to attract the non-endemics to their property.
Utilizing IPG360’s Partnership Intelligence, USA Team Handball strategically entered the market to achieve their corporate partnership goals.
IPG360 was able to secure the largest jersey naming rights deal (Verizon) in USA Team Handball history.