Strategy, Valuation, and Execution for Sports, Venues, and Mixed-Use Development Projects
A Full-Service Agency
Innovative Partnerships Group is boutique by design and the largest independent sponsorship and naming rights agency in the industry. What differentiates our work is not only how we think about sports sponsorships and naming rights, but how we take programs from strategy through execution.
Many firms advise. Many firms sell. We do both. Our role is to help sports organizations, venues, and mixed-use development projects evaluate, structure, and execute sponsorship and naming rights programs that generate long-term, contractually obligated revenue.
End-to-End Sports Sponsorship Execution
Our work sits at the intersection of consulting, analytics, and execution. Engagements often begin with valuation and strategic advisory, but accountability does not end there.
We remain involved across the full sponsorship lifecycle, including pricing and valuation grounded in real market demand, strategic consulting to redesign sponsorship and naming rights programs, ROI modeling and performance measurement, development of sponsor-ready assets, and direct execution, including sales, negotiation, and implementation.
This integrated approach is what separates Innovative Partnerships Group from advisory-only firms and sales-only agencies.
Stadiums & Arenas
Stadiums and arena naming rights make up the majority of our sports client base.
Sports, Venues, and Mixed-Use Development Projects
We work across the full spectrum of sports sponsorship and naming rights environments, including:
Professional and emerging sports leagues and teams
Women’s professional and collegiate sports
College athletics and university-owned venues
Motorsports and racing series
Golf, tennis, and individual sport tours
Olympic and governing body properties
Youth, amateur, and participation sports
Major stadiums, arenas, training facilities, and sports-anchored mixed-use development projects.
Each of these environments requires a different sponsorship structure, valuation approach, and execution strategy. Our model is built to adapt across them.
The Innovation Studio Model
We deliver this end-to-end model through our Innovation Studio, a unified deal team purpose-built for sports organizations, venues, and sports-anchored districts.
The Innovation Studio brings together valuation and consulting powered by Partnership Intelligence™ and Valuation 2.0, measurement and ROI modeling, sponsorship strategy and solutions, creative and concept development, and senior-led execution and sales.
These disciplines operate together from the outset, ensuring what is valued and designed can be effectively sold, activated, and sustained in the market.
Our company is made up of five full-service studios that can work independently or together depending on the breadth of our clients' needs.
From Valuation to Execution
What ultimately sets Innovative Partnerships Group apart is accountability. We do not stop at valuation decks or strategic recommendations. Once opportunities are defined, our execution team goes to market to sell, negotiate, and implement sponsorship and naming rights agreements on behalf of our clients.
The objective is consistent across every engagement: to build sustainable, long-term sponsorship and naming rights revenue that becomes a dependable income stream.
We have built an in-house, full-service creative agency of industry-leading storytellers and artisans that connect brands with arena naming rights and sponsorship opportunities. The creative team leverages its proprietary digital asset library of naming rights sponsorship examples and sponsorship assets across hundreds of industry categories and tens of thousands of custom images
As sports sponsorships continue to evolve across media, technology, fan engagement, and commerce, we help rights holders stay ahead by combining analytics, creativity, and execution within one integrated model designed to produce results.
Turn Assets Into Advantage
Partner with Innovative Partnerships Group to identify, structure, and secure transformative partnerships that shape the future.
