Media rights are now one of the most powerful drivers of enterprise value across sports, entertainment, and live content. As distribution models evolve and global demand for premium content increases, media rights strategy has become central to long-term commercial planning for leagues, teams, governing bodies, and content owners.

Innovative Partnerships Group maintains a dedicated media rights advisory practice that complements our sponsorship and naming rights work. Our role is to ensure media rights are evaluated, valued, and negotiated with the same commercial discipline applied across the rest of the revenue ecosystem.

We approach media rights as part of a unified commercial system, not a standalone transaction. Media rights directly influence sponsorship valuation, naming rights value, category demand, and long-term brand exposure. Distribution decisions across broadcast, streaming, and digital platforms often determine how sponsorships and partnerships perform in- market.

By evaluating media rights alongside other commercial assets, we help rights holders understand how media strategy impacts total revenue potential and long-term enterprise value, not just near-term fees.

We advise leagues, teams, governing bodies, and content owners on media rights strategy, valuation, and negotiation. We also work with broadcasters, streaming platforms, and entertainment companies seeking to understand the structure and value of media rights opportunities.

This dual perspective allows us to provide balanced, market-informed guidance, grounded in real commercial dynamics rather than one-sided assumptions.

Our media rights advisory work typically includes valuation and pricing analysis, competitive market benchmarking, and evaluation of league-level versus franchise-level rights structures. We assess domestic and global distribution opportunities, analyze current and emerging consumption models, and support rights packaging aligned with long-term strategy.

We also prepare clients for negotiations and renewals, support governance decisions around rights control, and ensure media strategy is integrated with sponsorship and naming rights programs rather than operating in isolation.

All media rights advisory work is grounded in disciplined valuation and analytical rigor. We apply market benchmarking, scenario analysis, and demand modeling to establish fair market value, identify leverage points, and structure agreements that protect long-term upside.

Our media rights advisory work typically includes valuation and pricing analysis, competitive market benchmarking, and evaluation of league-level versus franchise-level rights structures. We assess domestic and global distribution opportunities, analyze current and emerging consumption models, and support rights packaging aligned with long-term strategy.

We also prepare clients for negotiations and renewals, support governance decisions around rights control, and ensure media strategy is integrated with sponsorship and naming rights programs rather than operating in isolation.