With uncertainty being the only constant, sports business faces myriad challenges as it navigates a future changed forever by the coronavirus pandemic.

Verizon is one of America’s biggest marketing spenders, and the buzz fueled by its 10-figure marketing budget is even more pronounced within sports. When we tell you that a company with more than $127 billion in revenue is making a six-figure marketing investment to affiliate itself with a national governing body, you might giggle.

Major League Soccer team DC United has extended its jersey sponsorship deal with government contractor Leidos through the 2021 season.

WRITTEN BY COTA TEAM. AUSTIN, TX (Tuesday, December 10) – Circuit of The Americas (COTA) continues to expand on its vision to create a world-class experiential sports, hospitality, and entertainment district with fun at every turn. 

Written by COTA Team. Austin, Texas (November 19, 2019) – Circuit of The Americas (COTA) continues to expand upon its vision to create a world-class experiential sports, hospitality and entertainment district with fun at every turn.

By Terry Lefton | Sports Business Journal
The Circuit of the Americas track and development in Austin, Texas, has overhauled its sponsorships model after bringing on a new COO and CRO and hiring agencies IdeaQuest and Innovative Partnerships Group to change its model.

The New York Times
By Matthew Futterman | Oct. 20, 2019
The national governing body for triathlon will become the first organization of its type to sign a deal with a company that sells products containing cannabidiol.

The Calgary Cavalry are the first Canadian Premier League spring season champions.

HotelPlanner, a leading online seller of group hotel bookings and individual hotel stays worldwide, has teamed up with Innovative Partnerships Group (IPG360) as its agency of record as the company looks to expand its business across the sports, entertainment and prestige industries worldwide.

IPG360, a leading business development agency that generates long-term commercial revenue for professional sports teams, prestige property developments and global consumer brands, has developed an innovative 360-degree business model that aims to grow HotelPlanner’s booking business across these industries in exchange for revenue-generating sponsorships, naming rights and B2B partnerships.

HotelPlanner provides its travel technology expertise to over 5 million customers globally. “In 2018, we experienced a 40% increase in revenue growth and serviced over $10 billion in group hotel travel, totaling nearly 8% of the group marketplace. By tapping into these high growth industries, IPG360 will help us further accelerate our growth in 2019,” said Tim Hentschel, Co-Founder and CEO of HotelPlanner.

HotelPlanner’s partnership with IPG360 is the first of its kind in the industry and presents an opportunity for any sports and entertainment property to instantly bring on a new sponsor in a non-traditional category. Using the breakthrough IPG360 Valua+or, HotelPlanner is now able to identify the optimal mix of sponsorship assets in order to drive its business.

“Innovative Partnerships Group (IPG360) could not be more excited to team with HotelPlanner to deliver a next generation business development platform that leverages our sponsorship valuation system as well as our “think tank” in creating a new sports category that will allow almost 100% of sports and entertainment properties the opportunity to select HotelPlanner as their official hotel reservation partner. Their track record, proprietary technology and cash sponsorship offering may land them SBJ Sponsor of the Year,” said Jeff Marks, CEO, IPG360.

About HotelPlanner: 
HotelPlanner is the leading provider of online services in the global hotel marketplace, and an established resource for group event planners and hotel partners alike. Today, HotelPlanner.com provides its travel technology expertise to over 5 million customers globally while servicing an estimated $10 billion in 2018.

The company’s robust technology and automated rate checkers provide customers with the guaranteed lowest available rates from a network of more than 100,000 quality hotel partners worldwide, making it easier and faster to book hotels for business meetings, conferences, weddings, conventions, family reunions, extended stays, tours, military reunions, church events, or any other group travels. With its new eRFP group booking system, “Book-in-Block” and licensing technologies, HotelPlanner.com continues to advance the group booking process online for direct clients, market leading affiliates and hotel partners worldwide. With a mission statement geared towards, “Bringing People Together,” HotelPlanner & Meetings.com are the global experts for hotel sourcing, providing direct clients and market leading affiliates with unmatched group and event discounted room rates plus localized service levels not available at other travel companies.

HotelPlanner’s Pro Sports Team clients most notably include, the Washington Redskins Professional Bowlers Association, and partnership with USA TODAY Sports Active Alliance. On an international scale, clients include, Clipper Round the World Yacht Race, European Professional Golfers (EuroPro), Triple Crown Sports, Matchroom Sport, Super League (Rugby), AFC Wimbledon, Euroleague Basketball, Millwall F.C., Hella Verona F.C., and Swansea F.C.

Customers can visit HotelPlanner online at http://www.hotelplanner.com, or on its mobile app, which provides users with the lowest, real-time hotel rates and availability, detailed hotel information and an easy booking tool right from the palm of their hand. They can also follow HotelPlanner.com on Facebook, Instagram, Twitter, Google+, YouTube and its Everything’s Better Together blog.

Founded in 2002 by CEO Tim Hentschel and CIO John Prince, the company provides 24/7 customer service and has offices in London, England (European Headquarters), Hong Kong (Asian Headquarters), Amsterdam, West Palm Beach, FL (USA Headquarters), and Las Vegas, Nevada.

Full Article: https://www.prweb.com/releases/hotelplanner_announces_innovative_partnerships_group_as_its_agency_of_record/prweb16274044.htm