With our proprietary Partnership Intelligence™ System, Innovative Partnerships Group has a proven track record in ensuring our brand clients maximize the value in their partnership deals.
Partnership Development and Go to Market Advisory
Innovative Partnerships Group represents B2B brands as a strategic extension of their commercial, sales, and go-to-market teams. We help organizations sell products, services, and solutions into complex, relationship-driven industries where trust, access, and credibility determine outcomes.
Our work sits at the intersection of business strategy, sales enablement, and partnership development. Rather than treating sponsorships or naming rights as marketing line items, we structure them as revenue-generating business platforms that support enterprise sales, long-term relationships, and measurable commercial return.
A Different Model for B2B Growth
For B2B brands, partnerships work best when they are integrated into real operational needs. By aligning products and services directly with a property or organization’s business objectives, brands can unlock new revenue opportunities while offsetting existing budgets.
This approach allows brands to:
Compete beyond price or media inventory
Improve sponsorship ROI through disciplined revenue modeling
Build recurring revenue through long-term partnership structures
Advance complex sales cycles with senior decision-makers
The result is a partnership model that supports sales outcomes first.
We help B2B brands use sponsorships and naming rights as sales enablement engines, not standalone marketing investments. Partnerships become vehicles for access, credibility, and relationship-building in industries where traditional outbound sales alone is inefficient.
Through structured partnership development, brands gain:
Access to executive decision-makers
A platform to advance enterprise conversations
Credibility within tightly networked industries
Clear alignment between partnership spend and business outcomes
Our Brand Clients
These are some of our current and past brand clients.
Business Development & Sales Services
Innovative Partnerships Group ensures that brands capture not only visibility but also meaningful business outcomes through partnerships.
We help brands with:
B2B PARTNERSHIP STRATEGY & PROGRAM DESIGN
We design partnership-led business development programs aligned to sales objectives, target markets, and solution priorities. This includes go-to-market strategy, industry segmentation, and scalable frameworks that support long-term growth.
TARGET MARKET & PROSPECT IDENTIFICATION
We identify priority markets and develop qualified pipelines aligned to each brand’s offerings across sports, entertainment, municipalities, healthcare, universities, and mixed-use development environments.
PRE-QUALIFICATION & OPPORTUNITY ALIGNMENT
We collaborate to align products and services to each opportunity early in the process, improving sales efficiency and increasing close rates.
SPONSORSHIP & PARTNERSHIP ASSET STRATEGY
When sponsorships or naming rights support sales objectives, we define the optimal mix of media and non-media assets, including hospitality, executive access, thought leadership, data access, CSR initiatives, and business development platforms.
REVENUE MODELING & ROI FRAMEWORKS
We build revenue and recurring revenue models that allow brands to evaluate partnership opportunities, forecast direct and indirect revenue, and make informed investment decisions.
Multi-Level Business Development Programs
We design layered programs that generate direct revenue, Indirect revenue through affiliated business interests, expanded opportunity through broader circles of influence
OUTREACH, INTRODUCTIONS, & DEAL SUPPORT
We manage outreach, secure meetings, and coordinate preparation while brands retain control of the sales conversation. We also support proposal development and commercial structuring tied to sponsorships and naming rights.
PIPELINE MEASUREMENT & REPORTING
We provide ongoing tracking and reporting focused on pipeline activity, deal progression, and revenue impact, not vanity metrics.
Representing Brand Categories that Shape the Future of Partnerships
We provide brands with expert advisory and valuation support at every stage of the sponsorship lifecycle – from new deals to renewals. Our proven methodologies have helped global companies unlock the true potential of their partnership investments.
AI PLATFORMS
AUTOMOTIVE
TELECOM
FINTECH
ENERGY
TOURISM
STREAMING CONTENT
HEALTH & WELLNESS
CONSUMER TECH
"ZERO PROOF" BEVERAGES
Naming Rights Thought Leadership
Brand Marketing & Partnership Advisory
We align partnerships, sponsorships, and naming rights with brand and business objectives to ensure consistency, credibility, and long-term value. This includes planning, research, analytics, creative concepting, activation strategy, and channel amplification across paid, owned, earned, and partner ecosystems.
Innovative Partnerships Group is a valuation-led consulting firm focused on sponsorships, naming rights, and partnership assets. Our valuation work ensures partnerships are structured, priced, and activated appropriately to support both sales outcomes and long-term value creation.
Our consulting services span sponsorship valuation, naming rights valuation, brand valuation, intellectual property valuation, and analytics-driven partnership modeling across public and private sector environments.
We work with stakeholders across large-scale mixed-use developments to integrate partnerships into placemaking, tenant engagement, and long-term asset strategies. Partnerships are designed to enhance commercial performance while supporting community, brand, and operational objectives.
We help brands balance media and non-media assets to create flexible, high-performing partnership structures aligned with evolving sponsorship and naming rights best practices.
Innovative Partnerships Group’s proprietary Partnership Intelligence™ system provides the most comprehensive 360 perspective on how brands should evaluate, measure and value naming rights, sponsorships and B2B partnerships. Innovative Partnerships Group is recognized globally as one of the top agencies for its state-of-the-art multi-view process.
