Municipalities
City of Charlotte
The City of Charlotte is looking to undertake a number of large, city-defining initiatives, including an Innovation Park and a mixed-use District within the downtown core of the city. Bringing the right partners to the development is key in the District’s long-term success. Innovative Partnerships Group conducted an analysis on the commercial viability of assets within the city, specifically within the mixed-use Sports and Entertainment District around the Hornets’ new training center.
Bison World (Jamestown, North Dakota)
Innovative Partnerships Group was engaged by the Jamestown/Stutsman Development Corporation to create a viable commercial sales strategy and roadmap for Bison World, a planned “destination attraction” and the first theme park centered around Bison, America’s national mammal. Located in Jamestown, ND (“Buffalo City”), Bison World is scheduled to open in 2026 and the theme park is expected to become a tourism gateway for the state with a variety of high value assets for new Naming Rights and Founding Partners.
Sports Clients
Portland Timbers Front of Jersey Sponsorship
Innovative Partnerships Group was retained by The Portland Timbers for their most coveted asset – the Front of Jersey sponsorship – for the first time since its inception. Innovative Partnerships Group also worked with the Timbers in 2017 to renew its existing jersey partner and have been actively leveraging its creative studio over the last few months to re-skin custom videos to highlight how new brands can fully integrate with the team. The Timbers have historically been one of the most successful teams in MLS and are pushing for a playoff spot this year. With Lionel Messi providing unprecedented excitement and attention, and MLS’s increased distribution through AppleTV, the Timber’s platform has never been more valuable.
ocV!BE/Anaheim Ducks Development
The Anaheim Ducks will be part of a new, groundbreaking sports and entertainment district that will redefine 100 acres of Anaheim to become the epicenter of Southern California lifestyle activity. Innovative Partnerships Group has been selected to generate long-term commercial revenue for ocV!BE and its numerous planned music venues, parks, dining, hotels and office spaces. The 2028 Olympic Games will host volleyball events at ocV!be, and we are thrilled to be part of this influential project in our own backyard!
The Valuation & Consulting team’s Data Insights & Reporting division just completed its first survey focused on naming rights and sponsorship for the credit union industry. The genesis of this particular survey resulted from our work with several credit unions where we found that, despite the hundreds of credit union sponsorship deals, there is very little accurate information on trends and best practices in this sector. We worked closely on the questionnaire with a Steering Committee made up of executives from a select group of credit unions to ensure accuracy, relevance, and ability to make an impact. It is the first time that a company has taken an in-depth look at sponsorship and naming rights to help credit unions maximize their sponsorship investments and understand critical best practices when negotiating and executing partnerships.
Twenty-three (23) credit unions of various asset and member size completed the survey. The results provide meaningful benchmarking results, research and actionable insights to decision makers who support and influence future partnership marketing activities that had not been typically captured for this important industry sub-sector. It is clear that the rise in sponsorships and naming rights for credit unions is one of the fasting growing sponsorship categories in the U.S. It is even more evident that participants are continuing to look for metrics and qualitative/quantitative results to help them maximize their significant investments in sponsorship and naming rights as a percentage of their media/marketing mix.
Measurement continues to challenge credit unions who typically look at traditional media channels like digital, social, OOH, radio and TV/broadcast for data. More than 50 percent of credit unions indicated that they do not engage a study measuring the impact of their partnerships on members or plan to do so within the next 12 months. For the first time, credit unions now have a mechanism to value sponsorship similarly to these other media mix options by creating a custom model that quantifies how the different media/non-media assets drive revenue/profit.
Innovative Partnerships Group recently created a subdivision within its Valuations & Consulting team called Data Insights & Reporting. This new group will enhance the value proposition to both brands and properties by providing access to proprietary information that is both customizable for the brand while designed for public dissemination. Our goal is to help the naming rights and sponsorship industry with cutting edge research, tips and insights on long-term business partnerships that can spark thought leadership.
Our initial strategy is to focus on analysis, trends and best practices in sponsorship within specific industry sectors. After completing an initial survey of credit unions, our team will explore new surveys through the following verticals in the upcoming months – Healthcare, EV, Energy and/or FinTech – with the goal to create new marketing vehicles (e.g., blogs, podcasts, client profiles etc.) that showcase Innovative Partnerships Group’s best-in-class services and range of expertise.
Innovative Partnerships Group has been luxury electric car manufacturer VinFast’s Agency of Record, creating and supporting their Sponsorship Valuation & Strategy, since the beginning of 2022. In preparation for their U.S. launch, we worked alongside Vingroup to host exclusive, elite tours of Vietnam. These VIP trips included memorable experiences of Vietnam’s culture, private tours of the state-of-the-art EV plant, and test drive opportunities.
VinFast began its first foray into building partnerships in the U.S. last year when it announced that it would become the first-ever naming rights partner of the IRONMAN U.S. Series starting in 2022. Along with the naming rights, VinFast also became the title partner for the IRONMAN World Championship and the IRONMAN 70.3 World Championship. Innovative Partnerships Group has worked with VinFast behind the scenes to bring these two companies together.
VinFast has taken its next steps into the U.S. market with the groundbreaking of its first electric vehicle manufacturing facility spanning 1,800 acres in Chatham County, NC. The company chose this location after the state offered a $1.2B incentive package with the hope that the investment would create 7,500 new jobs. VinFast aims to produce 150,000 vehicles per year at the plant.
Going Public
In August VinFast made another big step in its growth into the U.S. market when it made its debut on NASDAQ. The company opened its shares at $22, but those numbers rose sharply, and at the end of the day, they closed at $37.06. VinFast CEO Madame Thủy spoke to CNBC on the company’s decision to go public: “It’s a big milestone for us to be listed in the U.S. The listing is going to open access to the capital markets for us in the future.”
As VinFast continues to grow, Innovative Partnerships Group is working closely with Madame Thuy in supporting fleet sale opportunities across the U.S. The goal for the remainder of 2023 into Q1 2024 will be to continue the positive brand recognition and grow the consumer and corporate electric vehicle sales verticals.
Times Square, one of the most iconic sites in the world, has never seen anything like TSX. A first-of-its-kind entertainment venue located in the heart of the Big Apple. TSX is creating one of the most ambitious mixed-use developments in all of New York City. In a multi-year relationship, Innovative Partnerships Group was selected as TSX’s exclusive agency of record for sponsorships and naming rights and has created a unique platform to build out some of the largest global partnerships in the entertainment industry.
TSX launched its permanent main stage on July 18, 2023 with one of the largest events ever held in Times Square. The surprise concert by superstar Post Malone was the highest attended live performance in decades. Post Malone said during the show, “This is the coolest venue in the f–king universe.” His social media followers clearly agreed, as his TSX post garnered a whopping 600,000+ likes on Instagram while the video of his performance generating billions of impressions. For more information on this epic moment, see the article on Billboard.
Anchored by the Hilton Hotel’s new flagship brand, Tempo by Hilton, which opened in August, TSX is becoming the epicenter of entertainment, staging the world's biggest pop culture moments and serving as a new and innovative way for artists and brands to reach fans around the world.
Global buzz has already begun with these pop culture-defining moments in 2023:
Innovative Partnerships Group is excited to be working with TSX to re-define the entertainment industry.
This article was originally published to global newswire.com
WEST PALM BEACH, Fla., Sept. 26, 2023 (GLOBE NEWSWIRE) -- HotelPlanner, a leading travel technology platform and hotel booking engine, today announced a service provider partnership with The St. James, the premier sports, wellness, and entertainment brand in the county. The partnership includes HotelPlanner offering discounted hotel solutions to The St. James members for their athletic events and lifestyle experiences.
The St. James Flagship in Springfield, VA, features 450,000 square feet of endless sports, wellness, and entertainment options for the entire family. Home to world-class venues including FIFA regulation size turf field, pair of NHL ice rinks, four basketball and nine volleyball courts, Olympic swimming pool, golf simulators, squash courts, batting cages, gymnastics center, high performance center and more, The St. James hosts to an impressive lineup of tournaments, from elite high school basketball showcases such as She’s Got Game and MLK Classic to Premier Lacrosse League’s Championship Series as well as corporate team building and social events.
“The St. James is known as the place where active families and professionals can train like elite athletes. We found an elite partner with HotelPlanner, which offers the most expansive hotel selection and superior service for athletic events. Our members can now enjoy the additional membership perk of discounted hotels and group travel support from HotelPlanner,” says Elyse Graziano, Senior Director of Sports, The St. James.
“We’re excited to partner with The St. James, a leading company in the athletic performance, health & wellness space for the entire family, to offer discounted hotels for member events, athletic tournaments, and lifestyle experiences. This partnership expands our footprint in the rapidly growing health & wellness space,” says Tim Hentschel, Co-founder & CEO, HotelPlanner.
About Innovative Partnerships Group
Innovative Partnerships Group (IPG 360) is a leading Los Angeles-based naming rights, business development and international marketing firm focused on generating long-term strategic business partnerships for prestigious global brands. It is specialised in the sports, music and entertainment industries and has extensive experience with clients from professional leagues, governing bodies and franchises and teams from the main sports competitions including LaLiga, NFL, NBA, NHL, MLS, MLB and the Olympics.
Innovative Partnerships Group also works with a patented system, Partnership Intelligence ™, which helps companies and brands accurately assess, align and measure their potential sponsorship deals. The company has been recognised on several occasions in recent years by Sports Business Journal as one of the leading sports marketing agencies in this industry
This article was originally published to mlb.com
ST. PETERSBURG -- The Rays are closer than ever to securing a long-term home in the Tampa Bay area.
The Rays reached an agreement with the city of St. Petersburg and Pinellas County to build a new, $1.3 billion ballpark as part of the redevelopment of the Tropicana Field site, an 86-acre area also known as the Historic Gas Plant District. The club, city and county made the announcement at Tropicana Field’s “162 Landing” on Tuesday morning.
There is still a public approval process that must take place over the next few months, but this is the first time the Rays have reached this step in their long-running pursuit of a new ballpark. As a result, it appears more likely than ever that the club will remain where it's been since its inaugural season in 1998: in downtown St. Petersburg.
“I am incredibly excited. This is a big, meaningful and really positive development,” team president Brian Auld said. “I also feel a ton of pressure to make sure that we can execute on this vision that particularly the mayor of St. Petersburg has entrusted us to deliver, but also the county commissioners. So we’ve got a lot of work ahead of us.”
The Rays’ proposal features an approximately 30,000-seat ballpark (with the capacity expanded to 35,000 for special events) with three seating levels, a fixed roof, an artificial turf field, operable walls and a pavilion design. The Rays would pay for more than half of the stadium’s estimated cost, with the city and county covering approximately $600 million and the Rays responsible for the rest.
According to the agreement, the entire investment in the Historic Gas Plant District development project is projected to be more than $6 billion. Approximately 15-20 acres, including the ballpark and two event parking garages, would be owned by Pinellas County, leased to St. Petersburg and subleased to the Rays on a 30-year lease agreement with options to extend it to 40 years.
The club’s current 30-year use agreement at Tropicana Field expires after the 2027 season. If the agreement is approved and everything goes according to plan, ballpark construction would be begin in late 2024 and be completed by late ‘27. The Rays would begin playing there on Opening Day 2028 and accomplish their oft-stated goal of keeping the club in the Tampa Bay area for generations to come.
“This will be a transformative project for the Rays, St. Petersburg and Pinellas County," principal owner Stuart Sternberg said. "We have proudly served as Tampa Bay’s Major League team for 25 years, and we are thrilled to be in position to do so for decades and generations to come."
In January, St. Petersburg Mayor Ken Welch selected the Rays and their development partner Hines as his preferred choice to redevelop the Tropicana Field site, calling the decision “the best path forward for our city” and referring to the Rays/Hines as “the best partner for this generational endeavor.”
“Our transformational development of 86 acres in the heart of St. Petersburg will benefit St. Pete and Tampa Bay residents for generations to come," said Welch. "The Rays are here to stay, and it’s also critical to underscore that this impactful work is much bigger than baseball and extends far beyond the 17-acre ballpark.
"We are duty bound with our intentional efforts to honor the broken promises made to the Historic Gas Plant community, an incredibly special place that my own family called home. Our strong partnership with Pinellas County and the Hines-Rays group is coupling opportunity with hope, linking jobs to economic growth, fulfilling a commitment to minority business participation and building thousands of residential units, including a significant number of affordable and workforce housing to uplift families and strengthen neighborhoods."
The ballpark was just one part of the Rays and Hines’ mixed-use district redevelopment plan, which also called for multifamily housing units, office and medical space, retail space, hotel rooms, senior living residences, an entertainment venue, conference and meeting space, the Woodson African American Museum of Florida and parking.
The Rays have been searching for a new ballpark in the Tampa Bay area for about 16 years. They announced plans in November 2007 for a stadium on the Al Lang Stadium site, couldn’t reach an agreement with Hillsborough County in 2018 for a proposed ballpark in Ybor City, then had their split-season “Sister City” proposal with Montreal rejected by MLB’s Executive Council in January 2022.
Tampa Bay has been one of baseball’s most successful clubs on the field over the last 15 years, having clinched its ninth postseason appearance since 2008 (and its fifth straight) on Sunday, but ranked no higher than 28th in average attendance from 2011-22. The Rays are 26th in the Majors this season, averaging 17,778 fans per game, heading into their final regular-season homestand.
The club will face questions about how building a new ballpark in roughly the same location as Tropicana Field might address their well-documented attendance issues. But the Rays believe that a new ballpark, combined with the redeveloped area around it and their continued success on the field, will drive further interest and higher attendance numbers.
“We think there’s a number of things that are going to allow us to materially increase attendance going forward,” Auld said. “The first is that we’re going to have a better ballpark surrounded by a world-class destination, so we expect more people to come to enjoy that incredible ballpark and all the wonderful things we’re going to have around it.”
About Innovative Partnerships Group
Innovative Partnerships Group (IPG 360) is a leading Los Angeles-based naming rights, business development and international marketing firm focused on generating long-term strategic business partnerships for prestigious global brands. It is specialised in the sports, music and entertainment industries and has extensive experience with clients from professional leagues, governing bodies and franchises and teams from the main sports competitions including LaLiga, NFL, NBA, NHL, MLS, MLB and the Olympics.
Innovative Partnerships Group also works with a patented system, Partnership Intelligence ™, which helps companies and brands accurately assess, align and measure their potential sponsorship deals. The company has been recognised on several occasions in recent years by Sports Business Journal as one of the leading sports marketing agencies in this industry
This article was originally published to abc11.com
CHATHAM COUNTY, N.C. (WTVD) -- Governor Roy Cooper was among those attending a groundbreaking ceremony at electric car maker Vinfast.
The Vietnamese car maker is set to bring 7,500 jobs to the area. Chatham County beat out 29 other locations across 12 other states to land the facility.
New site plans and renderings for the 1,800 acre-site were released earlier this month, including a general assembly building, a body shop, paint shop, and several other buildings on the campus.
The company received a $1.2 billion incentive package from the state for the project in which they say capacity will reach 150,000 vehicles per year.
Earlier this year, Vinfast announced it was delaying the beginning of production at the location until 2025.
About Innovative Partnerships Group
Innovative Partnerships Group (IPG 360) is a leading Los Angeles-based naming rights, business development and international marketing firm focused on generating long-term strategic business partnerships for prestigious global brands. It is specialised in the sports, music and entertainment industries and has extensive experience with clients from professional leagues, governing bodies and franchises and teams from the main sports competitions including LaLiga, NFL, NBA, NHL, MLS, MLB and the Olympics.
Innovative Partnerships Group also works with a patented system, Partnership Intelligence ™, which helps companies and brands accurately assess, align and measure their potential sponsorship deals. The company has been recognised on several occasions in recent years by Sports Business Journal as one of the leading sports marketing agencies in this industry
This article was originally published to sportsbusinessjournal.com
Sales and marketing agency Innovative Partnerships Group has expanded into Europe with the opening of a new office in Barcelona. The office will be located at FC Barcelona’s headquarters and will accelerate the agency’s work on the soccer club’s $1.6B renovation project for Camp Nou. Innovative Partnerships Group joined Barcelona in December 2022 on a multiyear partnership to commercialize the stadium development project. Barcelona broke ground on its renovations in June, a month after it closed financing on the project and signed a three-year sleeve sponsorship deal with electronics company Phillips.
Innovative Partnerships Group has also hired Alex Soriano as its VP/Global Partnerships. Soriano, who most recently served as commercial director for Gerard Pique’s Kosmos and before that was at Octagon, will be based out of the Barcelona office and report to Innovative Partnerships Group managing director and partner Matt Wiener. The company plans to further expand its European staff headcount throughout the rest of the year. Last week, Wiener and Innovative Partnerships Group organized and co-hosted a kickoff party at the Conrad Los Angeles luxury hotel to celebrate the start of Barcelona’s summer tour, which begins tonight with a match against Arsenal at SoFi Stadium.
About Innovative Partnerships Group
Innovative Partnerships Group (IPG 360) is a leading Los Angeles-based naming rights, business development and international marketing firm focused on generating long-term strategic business partnerships for prestigious global brands. It is specialised in the sports, music and entertainment industries and has extensive experience with clients from professional leagues, governing bodies and franchises and teams from the main sports competitions including LaLiga, NFL, NBA, NHL, MLS, MLB and the Olympics.
Innovative Partnerships Group also works with a patented system, Partnership Intelligence ™, which helps companies and brands accurately assess, align and measure their potential sponsorship deals. The company has been recognised on several occasions in recent years by Sports Business Journal as one of the leading sports marketing agencies in this industry
INNOVATIVE PARTNERSHIPS GROUP EXPANDS TO EUROPE WITH OPENING OF BARCELONA OFFICE AND HIRING OF INDUSTRY VETERAN ALEX SORIANO, CONTINUING THE FIRM’S LONG-TERM AGREEMENT WITH FC BARCELONA TO COMMERCIALIZE PARTNERSHIPS FOR ESPAI BARÇA.
Wednesday, July 26th, 2023 Los Angeles, CA Innovative Partnerships Group, a global leader in naming rights and sponsorships with a focus on developing long-term revenue generating relationships between prestigious professional sports and entertainment properties and global brands, announced today that the firm has officially and formally expanded into Europe with the first office in Barcelona, Spain.
This global expansion is anchored by the firms partnership with FC Barcelona, as the clubs exclusive global partner for the partnerships commercialization of Espai Barca in a multi-year collaboration.
Innovative partnerships group has hired Alex Soriano as vice president of global partnerships to head up the firms entry into Spain, based out of Barcelona. Mr. Soriano has a vast experience in the industry where he has held senior executive positions at Kosmos & Octagon.
“We could not be more thrilled to have chosen Alex to help expand innovative partnerships group. His track record speaks for itself in leading premier sports projects around the world with a deep rolodex throughout Spain and Europe,” said CEO Jeff Marks.
In December 2022, FC Barcelona announced a strategic partnership with innovative partnerships group to identify and secure new partners and strategic associations for the Espai Barca project. With significant momentum already in the marketplace, led by the Global Alliance with Phillips (Ambilight tv) earlier this year and the official Espai Barca groundbreaking in may 2023, the revamp of Spotify Camp Nou is under full swing.
“We are excited to launch our first international office and accelerate our growth into Europe, continuing our long-term partnership with FC Barcelona,” stated Matt Wiener, partner & managing director of Innovative Partnerships Group.
“Our search to find the right candidate was extensive and we could not be more excited to welcome Alex to our team to help execute record breaking partnerships on behalf of FC Barcelona and Espai Barca.”
In his role as commercial director at Kosmos, Mr. Soriano oversaw the commercial sales and marketing functions for the Davis cup and the kings league. Prior to Kosmos, Mr. Soriano worked close to 15 years at octagon including sponsorship sales responsibilities for projects in tennis, cycling, football & beach soccer.
“Innovative Partnerships Group is the global leader when it comes to identifying, building and executing next generation sponsorships, said Soriano, a 20-plus-year veteran of sports and entertainment. The passion, approach and commitment to collaboration stand apart in our industry and I’m excited to join the firm during this next chapter of growth.”
Alex Barbany, executive director for Espai Barca said, “We look forward to continuing our longstanding collaboration with innovative partnerships group as we maximize new revenue associated with the future of Spotify Camp Nou and we welcome Alex and the team on the ground here in Barcelona.”
About Innovative Partnerships Group
Innovative Partnerships Group (IPG 360) is a leading Los Angeles-based naming rights, business development and international marketing firm focused on generating long-term strategic business partnerships for prestigious global brands. It is specialised in the sports, music and entertainment industries and has extensive experience with clients from professional leagues, governing bodies and franchises and teams from the main sports competitions including LaLiga, NFL, NBA, NHL, MLS, MLB and the Olympics.
Innovative Partnerships Group also works with a patented system, Partnership Intelligence ™, which helps companies and brands accurately assess, align and measure their potential sponsorship deals. The company has been recognised on several occasions in recent years by Sports Business Journal as one of the leading sports marketing agencies in this industry
