WE CREATE
INNOVATIVE PARTNERSHIPS

Recognized as the largest independent sponsorship and naming rights agency, we partner with sports teams, venues, and brands to design, value, and structure high-impact partnerships. Our strategic approach ensures every collaboration drives measurable business and brand growth.

Sales Representation

We are solution oriented and understand the nuances of executing naming rights and sponsorships
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Valuation

Working with both Properties and Brands to ensure that every sponsorship and naming rights deal is grounded in measurable ROI. We analyze the partnership from the brand’s perspective while safeguarding the property’s long-term value – creating true “win-win” partnerships that deliver lasting impact.

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Brand Representation

We work with top global brands who are seeking a more innovative way of measuring the effectiveness and return on their partnership investments.

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Sponsorship and Naming Rights

Something with this kind of sentiment: From stadium naming rights to multi-year sponsorship deals, we help properties and brands build partnerships that deliver ROI. Our team evaluates, structures, and secures agreements designed to strengthen brand equity and unlock new revenue streams.
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Valuation for Properties and Brands

Our Valuation & Consulting division helps brands and properties understand the true value of sponsorships and naming rights. We provide data-driven insights, financial models, and strategic guidance to ensure every deal is structured for long-term success.
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Our Innovation Studios
Our company is made up of five full-service studios that can work independently or together depending on the breadth of our clients' needs.

Sponsorship Expertise

Sponsorship Solutions

Sports Teams

Maximizing sponsorship value for teams through strategic brand alignment.
Sports Teams

Stadiums & Arenas

Naming rights and sponsorships that drive long-term revenue
Stadiums & Arenas

Mixed-Use Developments

Structuring partnerships that enhance community destinations and brand visibility.
Mixed-Use Developments

Entertainment Venues

Connecting brands with audiences through live entertainment partnerships that resonate beyond the stage.
Entertainment Venues

Universities

Unlocking unique opportunities across athletics, facilities, and student life properties.
Universities

Municipalities

Partnering with cities to drive civic engagement, brand integration, and new revenue streams.
Municipalities

Turn Assets Into Advantage

Partner with Innovative Partnerships Group to identify, structure, and secure transformative partnerships that shape the future.

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Our Industry Verticals

While we can integrate partnerships into virtually any kind of property, these are the ones that we work with the most.
Copyright © 2026 | Innovative Partnerships Group
11111 Santa Monica Blvd | STE 820 | Santa Monica CA | 90025
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