The city of Orlando has renewed its partnership with Orlando Health, incorporating new features into the longest corporate partnership in the club’s history.
Alex Leitao, Orlando City’s CEO, said “we are thrilled to be able to continue our long-standing partnership with Orlando Health.”
The partnership between Orlando Health and Orlando City, which has persisted for many years, began when the team played in the United Soccer League, during which time Orlando Health served as the Lions and Pride kit sponsor.
This new agreement includes naming rights to the training facilities of both The Pride and The Lions. The Pride train at Sylvan Lake Park and The Lions train at Osceola Heritage Park; with The Lions’ facility including two extra large fields for the Orlando City academy.
Additionally, the updated agreement includes a Orlando Health’s longstanding medical partnership, continuing their position as the provider for every team.
The agreement also includes new community outreach initiatives targeted throughout Orlando. For instance, a “Winning Women” panel will feature Orlando Pride players and will promote women’s empowerment. On top of that, the teams will partner with Orlando Health Arnold Palmer Hospital for Children during Kick Childhood Cancer Month and Orlando Health Winnie Palmer Hospital for Women and Babies during Breast Cancer Awareness Month.
Andy Gardiner, senior VP of external affairs and community relations at Orlando Health, said “We’re excited to see what the future brings for our growing partnership!”
WEST PALM BEACH, FLA. (PRWEB) MAY 21, 2021
Major League Soccer and HotelPlanner, the world's largest group travel booking site, today announced a strategic partnership for the upcoming 2021 MexTour. As part of the partnership, HotelPlanner will become the Official Hotel Reservations Partner of the 2021 MexTour.
The Mexican National Team’s annual U.S. tour matches have become one of the most popular global events in the sport, preselling our every available seat for each match. Since 2002, the Mexican National Team has played over 85 matches and has used the live game experience not only to prepare for important competitions such as the FIFA World Cup and CONCACAF Gold Cup, but also reach their fervent fan base of supporters across North America.
The 2021 MexTour kicks off on May 29th as Mexico hosts Iceland at AT&T Stadium in Arlington, TX and is followed by a match against Honduras on June 12th at Mercedes-Benz Stadium in Atlanta. Mexico plays Panama on June 30th in Nissan Stadium in Nashville, TN, and the last match of the tour is Mexico vs Nigeria on July 3rd at Los Angeles Memorial Coliseum. The website where rooms are offered is here.
The health and safety of everyone attending upcoming games will be a top priority for all those involved in hosting this tour. All local stadium protocols, which are based on current public health recommendations, will be followed. These protocols will be in place to help fans feel confident, safe, and comfortable while in attendance. All fans will be required to wear masks unless actively eating or drinking. Fans will not be required to provide a negative COVID-19 test to attend events. Stadium capacity will be in line with local guidance.
HotelPlanner CEO and co-founder Tim Hentschel spoke about the campaign saying, "We are thrilled to partner with Soccer United Marketing to encourage fans to return to the stands for the MexTour 2021. Soccer is a unifying sport, and we hope through this partnership HotelPlanner will help bring fans together.”
“It is a true honor to be working with Soccer United Marketing. They are second to none when it comes to the production of world class soccer events in North America due in large part to the Mexican National Team and unrivaled fan support,” said Dan Etna, of Innovative Partnerships Group, the agency that connected Soccer United Marketing and HotelPlanner.
This year’s MexTour can be followed on social media using the hashtag #MexTour.
About HotelPlanner
HotelPlanner is a top seller of individual hotel bookings offering member rates, the world’s largest seller of online group hotel bookings, and a leading provider of custom hotel booking solutions.
The company offers the best deals in individual, group and corporate travel by combining advanced artificial intelligence and machine learning technology to quickly serve all traveler hotel needs from a single platform.
HotelPlanner has enduring partnerships with well-known hotel chains, individual hotels, the world’s largest OTAs, large online wedding providers, ancillary lodging providers, corporations, sports franchises, universities, and government agencies.
About Soccer United Marketing
Over the past 16 years, Soccer United Marketing (SUM), the commercial arm of Major League Soccer, has become the preeminent commercial soccer enterprise in North America, overseeing the commercialization, marketing, promotion and operational execution of the region’s most successful soccer entities. Currently, SUM holds the exclusive rights to Major League Soccer, the United States Soccer Federation, the Mexican National Team (for the United States market), and Concacaf Properties (Gold Cup™ and Concacaf Champions League). In addition, SUM held the promotional and commercial rights to the highly successful 2016 Copa America Centenario. Other sponsors for this year’s event include Adidas, Allstate, AT&T, Bud Light, General Mills, The Home Depot, Nissan, Gran Centenario Tequila, and Wells Fargo.
About Innovative Partnerships Group
Los Angeles-based Innovative Partnerships Group is a leader in developing long-term, revenue-generating business relationships between global brands and high-profile sports and entertainment venues as well as other prestige properties. The company’s proprietary Partnership Intelligence™ system allows properties and brands to accurately assess the value of these deals and compare their impact to traditional media advertising. For more information, visit https://ipg360.com.
Originally Published at PRWeb
Originally published in Sports Business Journal.
Jeff Marks’ Innovative Partnerships Group has won an agency shootout to assist the Suns in selling title to the city-owned downtown Phoenix arena, per SBJ's Terry Lefton. The Suns own all their media rights, so the package could be reasonably customized. Sources said the team was going out with an asking price of around $9 million a year and seeking a minimum 10-year deal.
The venue opened in 1992 as America West Arena and has since had various nameplates, including US Airways Center, Talking Stick Resort Arena and PHX Arena. More recently, it's been called Phoenix Suns Arena, largely as a placeholder. The facility is undergoing a $230 million renovation, about 80% of which is completed, with the rest scheduled to be finished before the next NBA season.
Suns CRO Dan Costello said IPG's "ability to story tell" was key in the selection. "They really understood our vision,” he said. To date, that vision, supported by corporate sponsors PayPal and Verizon, has been one of positioning the arena as a tech hub, “showcasing innovation and serving the increasingly digital savvy fans,” Costello said. As a result of Arizona in April becoming the 26th state to legalize sports betting, the arena will reopen with a 6,300-square-foot sportsbook.
The Suns’ gaudy 51-win season, their best in more than a decade, should help sell the naming rights. Costello said it has already propelled the team to a league-leading number of new season tickets sold this year.
Read the full article at latimes.com
A new Shake Shack has opened inside of Dodgers Stadium and many Californians are asking themselves: Why not In-N-Out? In-N-Out is an LA staple while Shake Shack has it's origins in NYC.
The LA Times dug a little deeper on this question, and in doing so, found that In-N-Out has a reputation for not opening locations inside of sports venues. According to a quote from In-N-Out COO Denny Warwick: "Sponsorship of a major sports team, stadium or arena, isn’t a strategy that we have chosen to take advantage of."
If that doesn't sound definitive enough, LA Times spoke to Innovative Partnerships Group CEO Jeff Marks to get his take on the situation, who said that he doesn't pursue In-N-Out for partnerships at all.
“I haven’t called them in 10 years,” Marks said.
According to Marks, sports teams, the Dodgers included, would want to include the concession rights in a broader sponsorship deal that could include broadcast advertisements, social media promotions, stadium signage, hospitality suites and more. He said such deals typically cover multiple years and cost six or seven figures.
He said some restaurants fret over quality control in a ballpark setting. And, even as fans expect to pay a premium for ballpark food, Marks said some restaurants worry about negative reaction from consumers.
For more details, read the rest of the story at latimes.com.
Originally published in the Sports Business Journal.
QBFC will construct and operate a 100% privately-financed 7,500-seat modular stadium on the campus of York College
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