We work with top global properties who are seeking a more innovative way of finding the right partners to maximize impact and revenue. Whether a Property is looking for assistance in finding a new naming right partner, upgrading their technology infrastructure, building an impactful sustainability program, or any level of sponsorship, our Valuation & Consulting team — made up of MBAs, marketing scientists, analysts and think tank advisors — are available to assess, build, and recommend the optimal partnership framework/package.

What we can do for you:

Our proprietary Partnership IntelligenceTM system examines not only the media value of sponsorships, but the programs and platforms that are integrated with those media assets to ascertain the highest value for brands. In addition our Brand Lyft AnalyzerTM assesses the IP value associated with sponsorship evaluations, including category optimization and designation, exclusivity and use of IP/Marks.

Partnership Intelligence is built to be highly customizable based on industry and a property’s business objectives, but flexible enough to provide highly measurable and impactful results in a timely manner. Our goal is to ultimately uncover the “true value” of partnerships, leading to increased potential sponsorship revenue for properties.