We work with top global brands who are seeking a more innovative way of measuring the effectiveness and return on their partnership investments. Whether a brand is looking for assistance in negotiating or evaluating an Olympic partnership, top-tier league deal, venue or jersey naming rights or any level of sponsorship, our Valuation & Consulting team — made up of MBAs, marketing scientists, analysts and think tank advisors — are available to assess, build, and recommend the optimal partnership framework/package.

What we can do for you:

Our proprietary Partnership IntelligenceTM system examines not only the media value of sponsorships, but the programs and platforms that are integrated with those media assets to ascertain the highest value for brands. In addition our Brand Lyft AnalyzerTM assesses the IP value associated with sponsorship evaluations, including category optimization and designation, exclusivity and use of IP/Marks.

Partnership Intelligence is built to be highly customizable based on industry and a brand’s business objectives, but flexible enough to provide highly measurable and impactful results in a timely manner. Our goal is to ultimately uncover the “true value” of partnerships, leading to increased revenue potential for brands.