Partnership Intelligence™

Innovative Partnerships Group has developed a proprietary software system and methodology for transforming sponsorships into partnerships on behalf of our brand and property clients.

The core of the Partnership Intelligence™ system is the Innovative Partnerships Group Valua+or™, a suite of two hyper-intelligent systems: the Property Valua+or™ and Brand Valua+or™. The Innovative Partnerships Group Valua+or™ provides comprehensive measurements of the financial value of naming rights and sponsorships for both brands and property rights holders.

Innovative Partnerships Group’s Partnership Intelligence™ system is composed of a series of proprietary tools and processes that allow our clients to identify, value, and execute long-term partnerships that optimize shareholder value for brands and property rights holders.

IPG360's Property Valua+or Maximizes the long-term revenue potential of a Property’s assets based on industry-specific categories and 18 proprietary value influencer

Client is indexed against a proprietary database of over 1,000 properties.

Provides a valuation of over 25 media and non-media asset classes based on industry, geography, and partnership term.

A valuation system that empowers sales teams with the intelligence and analytics to sell long-term naming rights and sponsorships.

IPG360's Brand Valua+or optimizes the partnership assets based on strategic fit to deliver long-term revenue potential for BOTH Brands and Properties

Optimizes a brand’s marketing media spend based on the analytics of 23 industry categories and 10 media touchpoints.

Provides customized brand fit for over 1,000 sponsorable properties.

Then optimizes that spend based on brand association with a partnering property.

Innovative Partnerships Group's Brand Valua+or optimizes the partnership assets based on strategic fit to deliver long-term revenue potential for BOTH Brands and Properties

Optimizes a brand’s marketing media spend based on the analytics of 23 industry categories and 10 media touchpoints.

Provides customized brand fit for over 1,000 sponsorable properties.

Then optimizes that spend based on brand association with a partnering property.

Innovative Partnerships Group's Property Valua+or Maximizes the long-term revenue potential of a Property’s assets based on industry-specific categories and 18 proprietary value influencer

Client is indexed against a proprietary database of over 1,000 properties.

Provides a valuation of over 25 media and non-media asset classes based on industry, geography, and partnership term.

A valuation system that empowers sales teams with the intelligence and analytics to sell long-term naming rights and sponsorships.

Platform Architects

The Innovative Partnerships Group Partnership Intelligence Platform was developed by world renown experts in the field of Marketing Analytics, Behavioral Psychology and industry leaders.

Jon Vein

Co-founder and CEO of MarketShare , a global leader in marketing analytics

Dr. Dominique Hanssens

World-renowned Marketing Scientist, expert in long-term business performance for the Fortune 500

Dr. Marnik Dekimpe

Global research Professor and Head of the Marketing Department at Tilburg University

Jeff Marks

Sports business executive with over twenty years of experience working with C-level executives at Fortune 500 companies

Brand Lift Analyzer

Our proprietary Brand Lift Analyzer quantifies the impact on a transfer of brand equity through the qualitative and quantitative factors that impact an increase in brand equity. Through our proprietary system, we are able to accurately measure the brand lift by measuring variables across both the brand and partnering property.

A proprietary platform that houses our concept imagery, presentations, and business development documents in one location and is searchable by industry, sub-industry, platforms, assets, and keywords. With thousands of images at our fingertips, the Digital Asset Library enables us to curate polished, customized deliverables for our clients in hours compared to the conventional timeline of weeks.

Innovative Partnerships Group has built a proprietary database of brands that fit the criteria of potentially acquiring naming rights and sponsorships. Our database consists of quantitative business insight criteria and qualitative business and marketing objectives of companies searching for unaided brand awareness lift. Our database has over 100,000+ contacts divided among over 250 sponsorship industry categories, allowing us to forge unique connections and facilitate mutually beneficial partnership agreements.

Our 4 Innovation Studios

Our company is made up of four full-service studios that can work independently or together depending on the breadth of our clients' needs.