With uncertainty being the only constant, sports business faces myriad challenges as it navigates a future changed forever by the coronavirus pandemic.
Verizon is one of America’s biggest marketing spenders, and the buzz fueled by its 10-figure marketing budget is even more pronounced within sports. When we tell you that a company with more than $127 billion in revenue is making a six-figure marketing investment to affiliate itself with a national governing body, you might giggle.
WRITTEN BY COTA TEAM. AUSTIN, TX (Tuesday, December 10) – Circuit of The Americas (COTA) continues to expand on its vision to create a world-class experiential sports, hospitality, and entertainment district with fun at every turn.
Written by COTA Team. Austin, Texas (November 19, 2019) – Circuit of The Americas (COTA) continues to expand upon its vision to create a world-class experiential sports, hospitality and entertainment district with fun at every turn.
By Terry Lefton | Sports Business Journal The Circuit of the Americas track and development in Austin, Texas, has overhauled its sponsorships model after bringing on a new COO and CRO and hiring agencies IdeaQuest and Innovative Partnerships Group to change its model.
The New York Times By Matthew Futterman | Oct. 20, 2019The national governing body for triathlon will become the first organization of its type to sign a deal with a company that sells products containing cannabidiol.
