Thought Leadership

Industry Insights

Industry Insights

2024 Executive Summary: Data, Insights and Trends in Sponsorship and Naming Rights

Innovative Partnerships Group’s team of consultants, data analysts, and marketing scientists have been on the cutting edge of partnership valuation for brands and monitors the trends in the sponsorship industry. We have performed dozens of naming rights and sponsorship valuations, and over the past 12-18 months we have had many clients, industry leaders and decision […]

2023 Sponsorship and Naming Rights Survey of Credit Unions: Trends and Best Practices

Innovative Partnerships Group’s team of consultants, data analysts, and marketing scientists have been on the cutting edge of partnership valuation for brands and monitors the trends in the sponsorship industry. We have performed dozens of naming rights and sponsorship valuations, and over the past 12-18 months have had many clients, industry leaders and decision makers […]

Listen: The Best Boss Ever Podcast featuring Jeff Marks and Carl Thomas

How does a boutique sponsorship agency in LA land FC Barcelona as a major client? Listen to Jeff Marks, Founder and CEO of the Innovative Partnerships Group tell the story, and yes, they are exactly what the name implies! Based in Los Angeles, IPG has brand clients, rights holder clients and is one of the leaders in brand, sponsor, client, rights holder integration. Their best know client? FC Barcelona in Spain. Listen Up!

Listen: The Playbook Podcast featuring Jeff Marks and Len Komoroski

Jeff Marks (CEO, Innovative Partnerships Group) and Len Komoroski (CEO, Cleveland Cavaliers) talk about keys to building successful partnerships and creating revenue through the emotional aspects of sports.

Sports Business Awards: Saluting the industry’s best for 15 years

Sports Business Journal has nominated Innovative Partnerships Group for agency of the year in the category: Best in Property Consulting, Sales and Client Services.

The Sports Entrepreneurs Podcast featuring CEO Jeff Marks

Jeff Marks (CEO, Innovative Partnerships Group) shares his unique perspective on the sponsorship and partnership industry.

IPG360’s Sponsor Hierarchy of Needs

It is crucial to understanding the right mix of sponsorship assets to deliver value at different stages of a company’s hierarchy of needs. Recognizing these needs must come before selling, managing, or activating any sponsorship.

Innovative Partnerships Group Nominated For Agency of the Year

Innovative Partnership Group was nominated in the category of Best in Property Consulting, Sales, and Client Services.

News

DC United Extends Leidos Jersey Sponsorship Deal Through 2021

Major League Soccer team DC United has extended its jersey sponsorship deal with government contractor Leidos through the 2021 season.

Circuit Of The Americas AND Germania Insurance Announce 7-Year Amphitheater Naming Rights Partnership

WRITTEN BY COTA TEAM. AUSTIN, TX (Tuesday, December 10) – Circuit of The Americas (COTA) continues to expand on its vision to create a world-class experiential sports, hospitality, and entertainment district with fun at every turn. 

Goodnight Loving Vodka Announced As Official Vodka Of Circuit Of The Americas

Written by COTA Team. Austin, Texas (November 19, 2019) – Circuit of The Americas (COTA) continues to expand upon its vision to create a world-class experiential sports, hospitality and entertainment district with fun at every turn.

Circuit Of The Americas Boosts Marketing Efforts With New Hires

By Terry Lefton | Sports Business Journal The Circuit of the Americas track and development in Austin, Texas, has overhauled its sponsorships model after bringing on a new COO and CRO and hiring agencies IdeaQuest and Innovative Partnerships Group to change its model.

U.S.A. Triathlon Embraces CBD

The New York Times By Matthew Futterman | Oct. 20, 2019The national governing body for triathlon will become the first organization of its type to sign a deal with a company that sells products containing cannabidiol.

Calgary Cavalry Win First Canadian Premier League Spring Title

The Calgary Cavalry are the first Canadian Premier League spring season champions.

HotelPlanner Announces Innovative Partnerships Group as its Agency of Record

HotelPlanner, a leading online seller of group hotel bookings and individual hotel stays worldwide, has teamed up with Innovative Partnerships Group (IPG360) as its agency of record as the company looks to expand its business across the sports, entertainment and prestige industries worldwide. IPG360, a leading business development agency that generates long-term commercial revenue for […]
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