The naming rights industry is robust, mature, and well established. Yet despite decades of deal-making across sports, entertainment, and civic infrastructure, very few organizations have truly cracked the code on why a brand and a property come together to create a lasting naming rights relationship.
Discover effective strategies to maximize ROI through sponsorship activation. Learn how to optimize sponsorship deals with multi-channel campaigns, experiential marketing, and data-driven insights to ensure measurable returns for brands and properties.
Learn the basics of brand representation for Naming Rights
Innovative Partnerships Group’s team of consultants, data analysts, and marketing scientists have been on the cutting edge of partnership valuation for brands and monitors the trends in the sponsorship industry. We have performed dozens of naming rights and sponsorship valuations, and over the past 12-18 months we have had many clients, industry leaders and decision […]
Innovative Partnerships Group’s team of consultants, data analysts, and marketing scientists have been on the cutting edge of partnership valuation for brands and monitors the trends in the sponsorship industry. We have performed dozens of naming rights and sponsorship valuations, and over the past 12-18 months have had many clients, industry leaders and decision makers […]
How does a boutique sponsorship agency in LA land FC Barcelona as a major client? Listen to Jeff Marks, Founder and CEO of the Innovative Partnerships Group tell the story, and yes, they are exactly what the name implies! Based in Los Angeles, IPG has brand clients, rights holder clients and is one of the leaders in brand, sponsor, client, rights holder integration. Their best know client? FC Barcelona in Spain. Listen Up!
Jeff Marks (CEO, Innovative Partnerships Group) and Len Komoroski (CEO, Cleveland Cavaliers) talk about keys to building successful partnerships and creating revenue through the emotional aspects of sports.
Sports Business Journal has nominated Innovative Partnerships Group for agency of the year in the category: Best in Property Consulting, Sales and Client Services.
Jeff Marks (CEO, Innovative Partnerships Group) shares his unique perspective on the sponsorship and partnership industry.
