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A Star is Born

Times Square, one of the most iconic sites in the world, has never seen anything like TSX. A first-of-its-kind entertainment venue located in the heart of the Big Apple. TSX is creating one of the most ambitious mixed-use developments in all of New York City. In a multi-year relationship, Innovative Partnerships Group was selected as […]

HotelPlanner Partners with The St. James for Athletic Events & Lifestyle Experiences

HotelPlanner, a leading travel technology platform and hotel booking engine, today announced a service provider partnership with The St. James, the premier sports, wellness, and entertainment brand in the county. The partnership includes HotelPlanner offering discounted hotel solutions to The St. James members for their athletic events and lifestyle experiences.

Rays announce deal for St. Petersburg ballpark

The Rays reached an agreement with the city of St. Petersburg and Pinellas County to build a new, $1.3 billion ballpark as part of the redevelopment of the Tropicana Field site, an 86-acre area also known as the Historic Gas Plant District. The club, city and county made the announcement at Tropicana Field’s “162 Landing” on Tuesday morning.

Electric carmaker Vinfast breaks ground in Chatham County

The Vietnamese car maker is set to bring 7,500 jobs to the area. Chatham County beat out 29 other locations across 12 other states to land the facility.

Innovative Partnerships Group expands to Europe

Sales and marketing agency Innovative Partnerships Group has expanded into Europe with the opening of a new office in Barcelona. The office will be located at FC Barcelona’s headquarters and will accelerate the agency’s work on the soccer club’s $1.6B renovation project for Camp Nou.

PRESS RELEASE: Innovative Partnerships Group expands to Europe.

Innovative Partnerships Group, a global leader in naming rights and sponsorships with a focus on developing long-term revenue generating relationships between prestigious professional sports and entertainment properties and global brands, announced today that the firm has officially and formally expanded into Europe with the first office in Barcelona, Spain. 

Why is Frank McCourt pushing a gondola to Dodger Stadium? - Los Angeles Times

He said it “could be doable” to cover the cost of building and operating the gondola through corporate sponsorships, but he said even the most generous sponsor might not be willing to strike a nine-figure deal without exposure beyond simply slapping the company’s name on the side of the gondola.

Charlotte Hornets' practice center, arena district could generate $86M in sponsorships for city

Los Angeles-based Innovative Partnerships Group, a consultant for the past year on the proposed arena district, shared its findings as part of Charlotte City Council’s monthly economic development committee meeting. Sean Moran, the firm’s director of valuation and analytics, told the committee that, while Innovative Partnerships Group has extensive sports experience, the company has also worked on strategy and sponsorship sales for non-sports innovation and entertainment districts in Memphis and Nashville, Tennessee; Tampa, Florida; and the San Francisco Bay Area in California

Travel + Leisure GO joins forces with FC Barcelona as its new official travel club partner

FC Barcelona has signed a partnership agreement with Orlando-based subscription travel club Travel + Leisure GO as the organization’s official Travel Club Partner in the U.S
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